NASCAR Digital Media handles the sport’s online presence and fan engagement through nascar.com, providing live race-day experiences with real-time leaderboards, and distributing news, video highlights, and behind-the-scenes content. It monetizes through advertising, sponsorship activations, branded content, and social media campaigns, and it distributes live races via streaming partnerships with broadcasters to reach a global audience. The platform blends traditional media with digital channels and integrates closely with NASCAR’s marketing and sponsorship strategies. Its goal is to grow and engage NASCAR’s fan base while expanding monetization opportunities across digital and streaming platforms.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Daytona Beach, Florida
Founded
1947
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