Multiplica

Consultoría global de estrategia y tecnología

Analista de Analítica Digital - GA4 y Clarity

Data AnalysisUpdated on Nov 13

Full-timeMexico City, CDMX, MexicoNo salary listedHybrid

About the Job

Requirements

Two to four years of experience in digital analytics, web analytics, or business intelligence.
Advanced proficiency in GA4, including explorations, funnels, and segments.
Solid knowledge of defining and validating measurement matrices and plans.
Experience with Microsoft Clarity and/or Quantum Metric.
Basic knowledge of tagging to communicate with the technical team.
Experience presenting results and recommendations to clients or stakeholders.

Responsibilities

Define measurement matrices aligned with client KPIs and objectives.
Validate with the technical team that implementation meets the measurement matrix and participate in functional data quality assurance.
Follow up on tagging guidelines from a business perspective, ensuring every event has an analytical purpose.
Analyze data in GA4, including funnels, conversion, acquisition, and user behavior.
Use Microsoft Clarity and Quantum Metric, including heatmaps, session recordings, and friction analysis, to identify improvement opportunities.
Build reports and dashboards, and present findings and recommendations to client stakeholders.
Identify data drops or anomalies with business impact and escalate them.

Desired Qualifications

Experience with Looker Studio, Power BI, or similar tools.
Experience in conversion rate optimization or A/B testing.
Experience collaborating with user experience and product teams.

Analista de Analítica Digital (GA4 y Clarity)

Multiplica · Mexico City, Mexico (Hybrid) · Full-time · Posted 2026-10-22

Workplace: hybrid

Department: Mexico

Description

Sobre Multiplica y el rol
En Multiplica ayudamos a grandes marcas a mejorar sus productos digitales con datos. Buscamos a un/a analista de analítica digital que convierta los objetivos de negocio de nuestros clientes en una estrategia de medición clara y en hallazgos accionables. Definirás qué se mide y por qué, validarás que la data responda a esas preguntas y transformarás el comportamiento de los usuarios en recomendaciones para producto, UX y negocio.

Qué vas a hacer

Definir matrices de medición alineadas a los KPIs y objetivos del cliente.
Validar con el equipo técnico que la implementación cumpla con la matriz y participar en el QA funcional de la data.
Dar seguimiento a las guías de taggeo desde la perspectiva de negocio, asegurando que cada evento tenga un propósito analítico.
Analizar la data en GA4 (funnels, conversión, adquisición y comportamiento).
Usar Microsoft Clarity y Quantum Metric (mapas de calor, grabaciones de sesión, análisis de fricción) para detectar oportunidades de mejora.
Construir reportes y dashboards, y presentar hallazgos y recomendaciones a stakeholders del cliente.
Identificar caídas o anomalías en la data con impacto en negocio y escalarlas.

Requirements

2 a 4 años de experiencia en analítica digital, web analytics o business intelligence.
Dominio avanzado de GA4: exploraciones, funnels y segmentos.
Conocimiento sólido en definición y validación de matrices y planes de medición.
Experiencia con Microsoft Clarity y/o Quantum Metric.
Conocimiento básico de taggeo para dialogar con el equipo técnico.
Experiencia presentando resultados y recomendaciones a clientes o stakeholders.
Suma: Looker Studio, Power BI o similar; experiencia en CRO o A/B testing; colaboración con equipos de UX y producto.

Benefits

contrato nominal
prestaciones de ley Mexicana
Beneficios adicional
Trabajo en equipos multidisciplinarios.

Apply

Apply at Multiplica

About the Company

Multiplica

Consultoría global de estrategia y tecnología

Multiplica helps organizations evolve digitally by blending strategy, design, technology, and artificial intelligence to create business-ready experiences. It works at the intersection of strategic thinking and execution, designing with intelligence, building with excellence, and delivering results that operate and scale. The team integrates with client groups to simplify complexity and turn digital opportunities into tangible impact. With 25+ years of experience, it operates in 9 cities worldwide and has completed over 3,500 projects across multiple sectors. The goal is to convert digital opportunities into measurable business value while maintaining a human-centered approach.

Company size: 201-500
Company stage: Not listed
Total funding: Not listed
Headquarters: Argentina
Founded: 2000

Recently Posted Jobs

Explore more opportunities at Multiplica

See more jobs