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BGBx

Healthcare consultancy translating science into stories

Vice President Brand Strategy

Brand & Creative MarketingUpdated on Nov 13
Full-timeRemote in USA$185k - $220k

About the Job

Requirements

  • Approximately 8 years of brand strategy or planning experience in an agency environment, including experience in pharma, biotech, or healthcare marketing.
  • A track record of delivering insight-driven, creatively inspiring, and strategically sound work.
  • Strong understanding of clinical data, competitive landscapes, and healthcare professional or patient dynamics.
  • Experience collaborating with medical, social, and customer experience or engagement strategy teams.
  • Storytelling and communication skills across briefs, decks, and presentations.

Responsibilities

  • Serve as a trusted strategic partner to clients, helping them navigate complex decisions.
  • Facilitate workshops and conversations that align teams and maintain progress.
  • Develop and communicate a clear point of view supported by insight and evidence.
  • Analyze clinical data, market dynamics, and human behavior to uncover rigorous, resonant insights.
  • Identify patterns, tensions, and opportunities across healthcare professional and patient journeys.
  • Translate complexity into clear, compelling strategic narratives.
  • Write engaging creative briefs that inspire ideas and energize teams.
  • Shape brand positioning, messaging, and communications across the product lifecycle.
  • Collaborate with Creative, Account, Medical Strategy, Social Media, and Omnichannel Engagement teams to connect strategy with client objectives, translate science rigorously, and coordinate delivery across touchpoints.
  • Integrate brand, content, channel, and experience thinking into a cohesive strategic vision.
  • Contribute to new business efforts with compelling stories and winning strategies.
  • Help define integrated healthcare strategy and mentor strategists by sharing strategic approaches and supporting their growth.

About the Company

BGBx

Healthcare consultancy translating science into stories

BGBx is a healthcare consultancy that helps pharmaceutical, biotech, and medical device companies turn scientific advances into practical, credible brand stories and strategies. Its services include medical communications to explain science clearly, market access planning to help products reach patients, and payer strategy to work with insurance decision-makers. The work is done by a team that combines clinical knowledge, academic insight, and industry experience, and is delivered through project-based engagements that aim for real-time, real-world impact. Unlike firms that rely on generic marketing, BGBx differentiates itself with a strong, multidisciplinary medical team and a clear focus on translating science into strategies that improve access and outcomes. The company’s goal is to help clients communicate complex science effectively while shaping reimbursement and market access to bring new therapies and devices to patients more efficiently.

Company size
501-1,000
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2014

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