Full-Time
Posted on 8/29/2025
Designs and sells bags and accessories
$17/hr
East Side, PA, USA
In Person
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Vera Bradley creates stylish bags and travel accessories designed for women who want to express their own style. Its products include handbags, totes, organizers, and other quilted cotton carry items that are colorful and functional, featuring practical pockets and patterns for everyday use and travel. The company uses a design-forward approach focused on personal expression and everyday usability, rather than generic, mass-market items. What sets Vera Bradley apart is its emphasis on self-expression, a strong brand story around empowerment and community, and a mission-driven component through the Vera Bradley Foundation for Breast Cancer, which funds research and awareness efforts. The company’s goal is to help women move through daily life with bold, personal style while supporting a charitable cause and continuing to grow its brand through authentic, signature designs.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Fort Wayne, Indiana
Founded
1982
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Performance Bonus
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Paid Vacation
Wellness Program
401(k) Company Match
401(k) Retirement Plan
Pet Insurance
Professional Development Budget
Employee Referral Bonus
Reduce Drinkware, Vera Bradley debut limited-edition collection at Target. The collection - exclusive to the retailer - features Reduce Drinkware products and accessories in colorful Vera Bradley patterns. March 31, 2026 Reduce Drinkware x Vera Bradley Collection Reusable drinkware brand Reduce has announced a partnership with Vera Bradley, facilitated by Vera Bradley's licensing agency, IMG Licensing. The exclusive collection of tumblers and accompanying accessories with Vera Bradley's signature style including Tiny Tomatoes, Garden Paisley Blue, Poppy Meadow, Bluebell Ditsy Hibiscus, and Lake Fishies. The launch also includes accompanying straw toppers, wrist straps, and mini tote bag charms. "Many of the women on our team still have their Vera Bradley pieces from college, while our younger team members have embraced the brand with a fresh, modern perspective," says Meg Smith, marketing director, Reduce. "Seeing that multigenerational love made this collaboration a perfect fit." "Vera Bradley and Reduce both create functional yet joyful products that resonate with people of all ages," says Tasha Blackman, head, marketing, Vera Bradley. "This collaboration felt serendipitous, as co-founders Barbara Bradley Baekgaard and Patricia R. Miller were inspired to create Vera Bradley while traveling through the Atlanta airport, which, fittingly, is where Reduce is based. It's only natural that our two brands are now coming together to make everyday adventures, near or far, a little more joyful." The exclusive Vera Bradley x Reduce collection is now available in select Target stores and on Target.com. License Global License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace. Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector's trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail Conference, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit. Join 62,000+ members. Yes, it's completely free.
Vera Bradley names Coach vet CEO. Ian Bickley, previously executive chairman, has been pushing forward the company's transformation initiatives. Published March 13, 2026 Dive brief: * Ian Bickley has been appointed chairman and chief executive officer of Vera Bradley, the company announced Thursday. Bickley served in leadership roles at Coach for 24 years, per his LinkedIn profile. * The company also named Chief Financial Officer Martin Layding as its chief operating and financial officer. * The leadership announcements were made amid the company reporting its fourth quarter and fiscal year 2026 results. Net revenues for the quarter were down 1.7% to $84.9 million, while net revenues for the year were down over 15% to $269.7 million Dive insight: Vera Bradley has named new top leadership as the company turned a quarterly profit for the first time in over a year. Operating income for Q4 was $2.7 million, compared to a loss of $12.4 million in the year-ago quarter. Net income was $2.7 million, compared to a nearly $47 million loss year over year. The results have given the company confidence that its turnaround strategy, dubbed Project Sunshine, is starting to resonate with customers, Bickley said. The new CEO is credited in part for accelerating that strategy during his time as executive chairman. "We are seeing encouraging signs of stabilization," he said in a statement. Project Sunshine is an initiative that includes the company sharpening its brand focus, resetting its go-to-market approach and improving its digital ecosystem, among other tasks. The company previously "lost track of what made Vera Bradley special and unique and what customers love about us," Bickley said on a call with analysts. "We became indistinguishable from other brands and overreliant on promotions." Since Bickley joined the company as executive chair, his primary focus has been on improving the company's product offerings. Vera Bradley has also added new leadership across all of its key customer-facing roles, including merchandising, marketing, digital commerce, wholesale and stores. For fiscal year 2027, the company expects sales to be between $255 million and $270 million. Vera Bradley also expects an operating loss improvement of 40% or better.
Vera Bradley achieved its first profitable quarter in over a year, driven by a 22% reduction in SG&A expenses and improved gross margins. The Direct channel showed its third consecutive quarter of sequential improvement, with Q4 revenue decline narrowing to 2.6%. The company influenced 20% of Q4 assortment by reintroducing heritage prints and discontinued styles. The Indirect channel grew nearly 5% year-over-year, supported by a strategic spring collaboration. Gross margin expanded approximately 100 basis points due to reduced promotional activity and freight savings. For fiscal 2027, Vera Bradley projects revenue between $255 million and $270 million, with expectations to influence 80% of spring assortment and 100% of autumn/winter products. The company anticipates a 40% improvement in operating loss whilst rebuilding its wholesale channel through strategic partnerships.
Vera Bradley reported its first profitable quarter in over a year, posting Q4 fiscal 2026 net income of $2.5 million and earnings per share of $0.09. Gross margin rose to 47.8%, whilst the company generated $17 million in operating cash flow and ended the quarter with $18.5 million in cash after paying off its asset-based lending facility. The board named Ian Bickley permanent CEO and expanded Martin Layding's role to chief operating and financial officer as part of its Project Sunshine turnaround initiative. The five-pillar transformation focuses on brand positioning, data-driven strategy, digital infrastructure, outlet store improvements and organisational restructuring. For fiscal 2027, management guided sales of $255 million to $270 million, positioning the year as one of stabilisation and wholesale rebuilding.
Vera Bradley has appointed Ian Bickley as Chairman and Chief Executive Officer, whilst Martin Layding has been promoted to Chief Operating and Financial Officer. Bickley previously served as Executive Chairman for eight months, leading the company's transformation efforts. The retailer reported fourth-quarter results showing progress in its turnaround, returning to profitability for the first time in over a year. Direct channel revenues declined just 2.6% year-over-year, marking the third consecutive quarter of sequential improvement. The company reported double-digit positive comparable growth in brand channels for the second consecutive quarter. Vera Bradley is initiating fiscal 2027 guidance, with first-quarter results tracking positively. The company attributes improving performance to its Project Sunshine initiative and product assortment changes, including reintroducing popular styles.