Full-Time
Customer Growth Analyst
Confirmed live in the last 24 hours
PayActiv
201-500 employees
Provides early access to earned wages
Compensation Overview
$90k - $105kAnnually
Entry, Junior
Milpitas, CA, USA
- Hands-on experience - Expertise in omnichannel marketing automation platforms (Braze, Iterable, MoEngage, Pendo), data piping tools (Segment, Stitch, etc), and CRM (Salesforce, HubSpot)
- 2+ years of experience delighting customers with omnichannel engagement
- A deep, proven understanding and respect for the customer journey & experience
- Proven experience orchestrating, scaling, tracking, and publishing results (and learnings) from omnichannel marketing campaigns
- You will enhance Payactiv’s hypothesis-testing framework to learn and optimize the customer experience from end-to-end.
- You will help define and refine to execute a series of complex, targeted customer journeys to attract, retain and engage our user base.
- You will also be responsible for developing behavioral “nudges” to drive adoption and conversion.
- Streamline data operations and work with our data team to gather insights from experiments quickly with a focus on maximizing learning from experimentation.
- After analyzing data from each experiment, you will optimize by introducing new experiments and incentives (both monetary and otherwise) leading to incremental ROI and better results.
- The results of your experiments will feed and enrich several teams. You will help drive value across the product and marketing organizations to improve our understanding of our customers as well as help realize our customer growth targets.
PayActiv provides a service that allows workers to access their earned wages before the traditional payday. This helps employees avoid high fees associated with payday loans and overdrafts. The process works by using time and attendance data to calculate the wages that have been earned but not yet paid. Once the employer or benefits provider sends the funds, they are loaded onto the worker's Payactiv Visa Card, allowing for quicker access to money. Unlike many competitors, PayActiv does not charge businesses to offer this service, instead generating revenue through transaction fees when workers use their cards. The company aims to support workers financially while also being socially responsible, as it operates as a public benefit corporation and certified B Corp.
Company Stage
Series C
Total Funding
$135.2M
Headquarters
San Jose, California
Founded
2012
6 month growth
↑ 4%1 year growth
↑ 10%2 year growth
↑ 20%
Simplify's Take
What believers are saying
- PayActiv's services have been shown to significantly reduce reliance on payday loans and overdrafts, providing substantial financial relief to workers.
- The company's partnerships with major platforms and organizations, such as Oracle and Paycor, expand its reach and potential customer base.
- Winning multiple awards, including the Gold Stevie® Award for Corporate Social Responsibility, highlights PayActiv's industry leadership and positive impact.
What critics are saying
- The fintech sector is highly competitive, and PayActiv must continuously innovate to maintain its market position.
- Dependence on transaction fees from Payactiv Visa Cards could be a vulnerability if usage patterns change or regulatory environments shift.
What makes PayActiv unique
- PayActiv's unique business model, which does not charge businesses to offer its services, sets it apart from competitors who often impose fees on employers.
- As a certified B Corp and public benefit corporation, PayActiv's commitment to social responsibility and financial wellness is a significant differentiator in the fintech space.
- Integration with major platforms like Oracle Cloud HCM enhances PayActiv's accessibility and appeal to large enterprises, distinguishing it from smaller, less integrated competitors.