Rothy's designs and sells footwear and accessories that are made from recycled materials, including plastic bottles and ocean-bound marine plastic. The products are offered directly to customers through an online store, rothys.com, with options for women, men, and children, plus gift cards and a referral program. The way it works is simple: materials are recycled into new products (shoes, handbags, and accessories) and sold online, with sizing and styles chosen by the customer to fit everyday use. The company differentiates itself by committing to sustainability—using recycled and ocean-bound plastics—and by maintaining full control over its brand and pricing through a direct-to-consumer model. Its goal is to provide fashionable, comfortable items while reducing environmental impact and encouraging more sustainable fashion.
Company Size
201-500
Company Stage
Private
Total Funding
$242M
Headquarters
San Francisco, California
Founded
2012
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Mental Health Support
Wellness Program
Employee Discount Program
Commuter Benefits
Rothy's charm bar, nyc. * Saturday, October 3, 2026 10:00 AM Sunday, October 4, 2026 8:00 PM Deets: Rothy's just gave The Ivy Sneaker a bold new look with the launch of a limited-edition "ReVelvet(TM) Cobalt" colorway, available exclusively at Rothy's stores! The monochrome treatment taps into one of 2026's biggest runway trends, bringing an electric pop of blue to the low-profile sneaker inspired by classic collegiate styles. Back by popular demand, Rothy's is hosting its iconic charm bar on October 3 and 4, now at all locations. Shoppers can get up to six free charms with a purchase of The Ivy Sneaker. Retailing for $145, the ReVelvet(TM) Cobalt Monochrome Edition features the same comfort and craftsmanship as the original Ivy, including a high-rebound foam footbed with performance-level cushioning and a machine-washable construction. Hint for the Average Socialite: Find your nearest location HERE! What's Trending: @rothys 0 Likes Share
Rothy's names Jenna Renfrew as chief product and merchandising officer. September 30, 2026 Rothy's appointed Jenna Renfrew, most recently VP of women's apparel merchandising and design collaborations at Target, as chief product and merchandising officer. Her appointment was revealed in a LinkedIn post from Renfrew. Renfrew had been at Target for eight years. Other roles in her over-30 year career include chief merchandising officer, Lucky Brand; VP merchandising and product creation, Stitch Fix; VP merchandising, Charlotte Russe; VP merchandising, Banana Republic, business director, Nike; and VP merchandising international division, Gap Inc. Rothy's is a sustainable lifestyle and direct-to-consumer brand based in San Francisco. The Brazilian footwear giant Alpargatas owns a 49.9 percent stake in Rothy's. Co-founders Stephen Hawthornthwaite and Roth Martin retain significant equity and continue managing day-to-day operations. Images courtesy Rothy's
Rothy's obtains federal court consent judgment and permanent injunction in lawsuit against MIA shoes and retailers DSW, stitch fix and famous footwear, validating Rothy's design patents and trade dress rights. Delaware federal court adopts findings that ten of Rothy's design patents and the trade dress rights of The Point and The Flat are valid and infringed, and permanently enjoins the defendants from selling the accused knit flats SAN FRANCISCO - Rothy's, Inc., the design-led footwear brand renowned for its signature knit styles, timeless silhouettes and...
Its kids tested Rothy's (very nice) kids' shoes. Aug. 7, 2026 I first bought a pair of Rothy's shoes a few years ago after Strategist contributor Erika Veurink wrote about walking all over Florence in the brand's Square mary janes. Since then, I've talked to dozens of women who love various Rothy's styles and recently became infatuated with a pair of Rothy's fisherman sandals myself. But I was still surprised to notice that Rothy's makes kids' shoes, too, from mini versions of the adult ballet flats and mary janes to an impressive and growing line of sneakers, clogs, loafers, and sandals in sizes little-kid 8 to big-kid 3. So I asked two other Strategist staffers to join me in testing a few pairs on its kids ranging in ages from 3.5 to 8 years old. Rothy's shoes look better on kids. The appeal of Rothy's shoes is not that they are the most stylish or trendy shoes around. It's that they are reliably nice-looking and easy, especially since one of the brand's key selling points is that its shoes can be thrown in the washing machine or quickly rinsed off in the sink. But there are instances when that proposition breaks down for adults: Even the most sophisticated Rothy's styles are usually too casual for weddings or other formal events. For kids, that's not really an issue - and the children's versions of Rothy's are brighter and just more fun. There are clogs covered in rainbows and daisies, slip-on loafers accented with cherries and sardines, candy-striped mary janes, and Velcro sneakers in watermelon pink and electric blue. Rothy's also just launched a new kid sneaker, the Stretch sneaker, with elasticated no-tie laces. Aurielle Sayeh, a creative director and DJ, has a 4-year-old daughter with a really colorful wardrobe that she says pairs perfectly with Rothy's kids' shoes, especially the sardine loafers (which she told me she has put in the washing machine without any worries).
Rothy's finds the 'perfect spot' for Philadelphia debut. Published Date: July 21, 2026, 12:26 PM EDT A sustainable footwear and accessories brand will open this fall in Philadelphia's Rittenhouse Square neighborhood. Video Muted Rothy's will debut at 1613 Walnut St., and Gio Lepori, vice president of global retail, told Whatnow Philadelphia the brand always had Philadelphia on its expansion roadmap and waited until it found the "perfect spot." The company's closest location currently operates at the King of Prussia Mall. "Rittenhouse Square is a neighborhood where people don't just pass through. They spend time there, they discover new places, and they come back. It has a strong local identity alongside brands people know and trust, and that's exactly the kind of community we look for. Our goal isn't simply to open a store, but to become part of the neighborhood," Lepori said. Rothy's designs and sells machine-washable shoes, handbags and accessories made from recycled materials using its 3D knitting process. The upcoming store will feature Rothy's signature open-concept layout designed to create a welcoming shopping experience. "We design our stores to encourage people to slow down, try different styles, ask questions, and spend time with the collection. Craftsmanship, fit and comfort are things that are best understood in person, and our stores give customers the opportunity to experience those qualities for themselves," he said. The team is eager to become part of the Philadelphia community. "Every new store is an opportunity to become part of a new community, and that's always the most rewarding part of the job. One of my favorite moments is watching someone try on Rothy's for the first time. That moment when they experience the comfort of our shoes for the first time. "It's an exciting milestone for us, and we're eager to become part of the Rittenhouse neighborhood," Lepori said. An official opening date has not been announced. Visit Rothy's website and follow the brand on Instagram and Facebook for the latest updates. Love our content? Add WhatNow as a preferred source on Google to see more of our trusted coverage when you search. Be the first to know. From new restaurant openings to exciting retail launches and real estate insights, be the first to know what's happening in Philadelphia Regional Reporter Courtney McGinley is a Regional Reporter based in Philadelphia, PA. A graduate of Penn State University's Donald P. Bellisario College of Communications, she has been working as a journalist since earning her degree. Before joining What Now Media Group, Courtney was a Live News Fellow at Newsweek, where she gained experience in writing, breaking news reporting, interviewing, and editing. She was also nominated for a Mid-Atlantic Emmy. Outside of work, Courtney enjoys cooking and exploring new restaurants, coffee shops, and cocktail bars.