Chief Marketing Officer

WHAT YOU'LL DO:

• Set the vision and manage execution of integrated consumer marketing strategy to drive consumer acquisition and engagement across all marketing touchpoints such as paid media, site, OOH, partnerships, social, etc.
• Define target market, segments, addressable audience, and target penetration, partnering closely with consumer insights. 
• Define Dutch’s brand positioning, voice, and storytelling to differentiate us in pet healthcare and build long-term loyalty with pet parents.
• Guide our creative team with customer insights and key messages to create strong campaigns. 
• Oversee digital performance marketing across paid social, search, programmatic, influencer, and affiliate — setting budgets, optimizing spend, and delivering measurable ROI.
• Own performance metrics across channels, ensuring a balance between ROI-driven marketing and brand storytelling
• Collaborate closely with the product team to shape the campaign messaging framework and roll product launch moments into the umbrella of the campaign
• Lead and scale the marketing team (performance, brand, creative, lifecycle) while establishing processes, tools, and metrics for efficiency and accountability.
• Collaborate with the executive team cross-functionally on company-wide strategy, budget planning, and growth forecasting.

WHAT WE'RE LOOKING FOR:

• 10+ years of marketing experience in the consumer sector, ideally in Pet, Wellness / Healthcare, and/or subscription or membership model businesses
• 5+ years managing and scaling teams, with a track record of mentorship and team development.
• Innovative, hands-on operator who thrives in fast-paced, resource-constrained environments and isn’t afraid to get tactical.
• Proven success scaling a consumer brand from early-stage growth to national reach 
• Deep expertise in digital and performance marketing (SEO, paid social, search, programmatic, influencer, and affiliate channels), with a track record of driving measurable CAC and LTV improvements.
• Brand-building experience in pet, healthcare, wellness, or lifestyle industries — including positioning, messaging, and creative campaign development.
• Scrappy, agile, and proactive—comfortable with limited resources and high expectations
• Drive strategy & own outcomes – You’ve set marketing strategy from the ground up, made decisions that impacted company growth, and are confident leading both brand and demand efforts without waiting for direction.
• Analytical and data-driven mindset — comfortable with dashboards, funnel analysis, attribution modeling, and translating data into action.
• Passion for pets, healthcare, and startups, and a leadership style that balances ambition with empathy.

WHY WORK FOR DUTCH?

• Compensation based on experience, estimated range: $250,000 to $300,000
• Remote Role with Hybrid Flexibility for Bay Area Candidates
• Health, Dental and Vision Insurance
• Flexible PTO 
• Robust Holiday Schedule
• 401k plan
• Professional development opportunities!

Dutch Guiding Principles

• Pets First – business and medical decisions are always guided by the pet’s best interest. We’ll never compromise on pet health and we’re all here because we care about their well-being
• Agile Like a Cat – We have a bias toward swift action, while maintaining quality and accuracy. For us, that means being able to turn on a dime, like a cat, analyze our options – even ones that may not be on the table – then execute without perfection getting in the way
• Creativity is our Catnip –Creativity feeds us and helps us push boundaries to always find better solutions, making the complex more accessible and easier to understand
• Be the Human Your Dog Thinks You Are – Be kind, show care for your colleagues, and even if you’re an expert - give others context, reinforce the positive, and help them understand.