Growth Marketer
$110k - $145k
Junior
San Francisco, CA, USA
In Person
Growth & MarketingPerformance & Paid Marketing
About the job
Requirements
- At least 2 years of experience in growth marketing, performance marketing, influencer marketing, podcast advertising, partnerships, or a related field.
- Experience managing performance-oriented influencer and/or podcast marketing programs.
- Strong understanding of direct-response marketing and customer acquisition economics.
- Ability to manage media budgets and make data-driven investment decisions.
- Strong analytical skills and comfort working with customer acquisition cost, return on ad spend, conversion rates, attribution, and other performance metrics.
- Strong negotiation and relationship-management skills.
- Project management and organizational skills to manage multiple partners, campaigns, and deadlines simultaneously.
- Ability to work with ambiguity and independently drive projects from strategy through execution.
- Strong written and verbal communication skills.
- A bias toward testing, learning, and iteration.
Responsibilities
- Own the day-to-day execution and growth of influencer and podcast programs, including sourcing, vetting, negotiations, briefings, contracting, measurement, and performance tracking.
- Build and maintain the operational infrastructure needed to scale the programs, including creator databases, rate benchmarks, contracting templates, and briefing processes.
- Develop channel strategies and testing roadmaps that balance customer acquisition cost efficiency, acquisition volume, and scalability.
- Identify gaps and opportunities across creator mix, content formats, and distribution partners, and recommend ways to evolve the programs.
- Source, evaluate, negotiate, and launch partnerships with influencers, creator agencies, podcast hosts, and podcast networks.
- Negotiate cost-per-thousand-impressions, cost-per-acquisition, and hybrid deals to drive efficient customer acquisition.
- Develop frameworks for evaluating new partners based on audience, economics, historical performance, and strategic fit.
- Build and maintain strong partner relationships and ensure campaigns launch and operate smoothly.
- Monitor and analyze campaign performance, identifying trends and drivers to determine where to scale, optimize, or cut spend.
- Develop frameworks for evaluating new partners when historical performance data is limited.
- Identify opportunities to improve performance through pricing, creative, targeting, offers, and partner selection.
- Test new sponsorship structures, creative approaches, calls to action, landing experiences, and promotional strategies.
- Partner with Data Science to improve measurement and understand incrementality and brand impact.
- Develop strategies to scale high-performing partners while maintaining target customer acquisition costs.
- Partner with the Creative team to develop campaign briefs and creative assets.
- Collaborate with the Paid Social team on paid amplification opportunities.
Desired Qualifications
- Experience with both influencer and podcast advertising.
- Experience buying media directly from creators, podcast hosts, or networks/agencies.
- Experience with performance-based compensation structures such as cost-per-acquisition, hybrid cost-per-acquisition/cost-per-thousand-impressions, or revenue-share deals.
- Familiarity with podcast measurement and attribution platforms such as Podscribe.
- Experience with influencer attribution and tracking platforms.
- Experience working in fintech, consumer apps, subscriptions, or other performance-driven businesses.
- Experience scaling a channel from early testing into a meaningful acquisition program.
About the company
Kikoff sells credit-building subscriptions for people who want to establish a credit history or strengthen a limited one, using a credit account reported to the major credit bureaus. Its flagship Credit Account records monthly payments and account balances to build payment history and lower the share of available credit being used. Customers enroll without a credit check, choose a plan, and use its app to monitor credit reports, track scores, and dispute errors in their records. Kikoff earns recurring plan fees, with additional features such as rent reporting included in selected plans or sold separately. Kikoff was founded in 2019 and is headquartered in San Francisco.
Company Size
201-500
Company Stage
Series B
Total Funding
$42.5M
Headquarters
San Francisco, California
Founded
2019
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Simplify's Take
What believers are saying
- Funding dependence is lower: Kikoff says it has been profitable since 2023.
- Renters bring another distribution channel: TheGuarantors began including free Kikoff rent reporting for applicants in March 2026.
- Specialist careers span teams: Kikoff lists machine learning, security, infrastructure, and mobile engineering roles in San Francisco.
What critics are saying
- Everyday spending is outside Kikoff's core account: its tradeline only finances purchases in the Kikoff Store.
- Kikoff's Credit Service has no savings payoff: customers receive no money back after completing the plan.
- Product managers face a location constraint: Kikoff's San Francisco posting requires three onsite days each week.
What makes Kikoff unique
- Fynn makes coaching personal: Kikoff builds financial goal plans and explains score changes using customers' credit reports.
- Kikoff addresses old debt directly: its negotiator contacts collectors to request offers for eligible collections and charge-offs.
- Everyday bills become positive records: Kikoff reports on-time phone and utility payments to TransUnion, excluding late payments.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Stock Options
- Unlimited Paid Time Off