Full-Time
Lifecycle Marketing Manager/Senior Manager
Ridwell
51-200 employees
Subscription-based door-to-door hard-to-recycle waste collection
Compensation Overview
$120k - $145k/yr
Seattle, WA, USA
Hybrid
 Growth & Marketing (1) |
|---|
Get referred to Ridwell
See people who can refer or advise you
- Meaningful experience running lifecycle, customer relationship management, or email and short message service marketing programs, including end-to-end program ownership.
- Hands-on experience with Iterable or a comparable platform.
- Understanding of how contact and event data flow into a platform such as Iterable, including recognizing the limits of out-of-the-box functionality and identifying technical support needs.
- A track record of using data to investigate and make decisions, clearly explain performance impact, and assess the value of initiatives.
- Ability to set lifecycle strategy while personally executing email, short message service, journey building, and quality assurance work.
- Motivation to improve member experience and help members succeed at wasting less.
- A track record of automating execution or administrative work through artificial intelligence or tooling.
- Own activation, onboarding, and retention strategy across the Pickup and Mail-In products, partnering with Acquisition on tailored onboarding and with the content team on referral messaging and strategy.
- Own lifecycle execution end-to-end across email, short message service, journey building, and quality assurance, while identifying opportunities for automation and artificial intelligence to reduce operational overhead.
- Partner with the creative and content team to create clear, inspiring, and educational experiences across email, short message service, direct mail, and other channels.
- Drive progress toward a connected lifecycle system in which member interactions are timely, intentional, and useful.
- Partner cross-functionally with Acquisition, Sales, Product, Brand, and Creative to maintain a coherent member experience from first touch through long-term retention.
- Work closely with the Head of Growth to shape lifecycle strategy while building the foundation.
Ridwell provides a subscription-based waste collection service that helps households recycle hard-to-recycle items. It offers door-to-door pickups every two weeks, picking up items like plastic film, batteries, light bulbs, and threads that are typically discarded. The collected waste is then recycled or reused by Ridwell's vetted partners. This makes recycling more convenient for households and keeps more material out of landfills. Ridwell differentiates itself by focusing specifically on hard-to-recycle items, offering a neighborhood-based, recurring pickup model, and building a community around waste reduction. The company’s goal is to reduce landfill waste and foster a culture of recycling and reuse.
Company Size
51-200
Company Stage
Seed
Total Funding
$30.9M
Headquarters
Seattle, Washington
Founded
2019
Get referred to Ridwell
See people who can refer or advise you
Simplify's Take
What believers are saying
- Ridwell launched a 2026 threads pilot with Cycla and Phoenix Fibers, increasing membership value.
- B Corp certification in March 2026 strengthens employer branding and sustainability credibility.
- Ridwell claims nearly 45 million pounds diverted, supporting expansion, schools drives, and airline pilots.
What critics are saying
- Paid recycling draws backlash; Fig City News reported public debate in July 2026.
- Unionized drivers and warehouse workers at Ridwell expanded Teamsters pressure from 2024 into 2026.
- If partner outlets tighten, Ridwell's niche-material model collapses into an expensive logistics business.
What makes Ridwell unique
- Ridwell runs scheduled doorstep pickups for hard-to-recycle items, not curbside commodity recycling.
- Its 2026 threads pilot splits reusable clothing from recyclable textiles, widening diversion capture.
- Ridwell says it vets roughly 350 partners across 11 warehouse regions for niche material outlets.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
401(k) Retirement Plan
Life Insurance
Disability Insurance
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -3%2 year growth
↓ -1%Clif Family relaunches Organic Nut mix line with Gluten Free certification and enhanced sustainability. New chef-driven recipes, cleaner ingredients, and eco-conscious packaging deliver better-for-you snacks with a lower environmental footprint January 20, 2026 - St. Helena, Calif. - Clif Family Winery & Farm is proud to announce the relaunch of its complete line of organic nut mixes, now featuring Gluten Free Certified Organic (GFCO) certification, upgraded recipes crafted by Executive Chef Magnus Young, and more sustainable packaging designed to reduce environmental impact. All six varieties have been reformulated with a focus on flavor, ingredient quality, and nutritional enhancement, while meeting rigorous new certification standards. The relaunch reflects Clif Family's ongoing commitment to creating products that are better for people and the planet. "We approached these the same way we do any recipe coming out of our kitchen - starting with flavor first," said Magnus Young, Executive Chef at Clif Family. "We're always thinking about how our food shows up at the table, whether it's alongside a glass of our wine or worked into a recipe, so that meant rethinking every seasoning, every ingredient, and really dialing in something that's simply delicious and meant to be shared." The reformulated nut mixes feature several significant improvements. All six offerings now carry official Gluten Free Certified Organic certification, meeting the growing demand from consumers who shop gluten free due to celiac disease, gluten sensitivity, or to accommodate others with dietary restrictions. The new recipes also feature cleaner ingredient formulations throughout the line. By replacing refined sugars with organic coconut sugar, all products now contain just 1-2 grams of sugar per serving, aligning with consumer demand for healthier snack options. In partnership with EcoEnclose of Louisville, Colorado, Clif Family has transitioned to new 4-ounce pouches made with 33-90% post-consumer recycled (PCR) content. Independent sustainability analysis revealed significant environmental benefits compared to the previous packaging: * 25% reduction in energy demand * 22% reduction in carbon emissions * 23% reduction in water use "This packaging change represents a meaningful step forward in our sustainability journey," said Sarah Richmond, Director of Operations and Sustainability at Clif Family. "By incorporating post-consumer recycled content, we're significantly reducing our environmental footprint while maintaining the quality and freshness our customers expect." Clif Family has implemented a Take Back program through their partnership with Ridwell, giving customers a convenient way to recycle the new pouches. The new Gluten Free Certified Organic Nut Mixes are available at Erewhon, Bubble Goods, Our Farms and directly from the Clif Family website. In 2004, Clif Bar co-creators Gary Erickson and Kit Crawford embarked on a new venture, founding Clif Family Winery & Farm based on their shared commitment to crafting delicious, small-batch food and wine while prioritizing the well-being of people, the planet, and the community. Guided by a dedication to the highest quality with the lowest environmental impact, Clif Family is a certified B Corp committed to organic food and farming, sustainable production, zero waste, and conserving and restoring our natural resources. Our portfolio includes organically farmed Napa Valley wines and specialty foods, including a Napa Nash Hot Sauce, Savory Nut Mixes, Fruit Preserves, Wine Jellies and Extra Virgin Olive Oil. Clif Family farms 90 acres of organic vineyards and a 10-acre vegetable garden, olive grove and fruit orchard in the Napa Valley.
As a member of our Green Team business resource group, she was excited to take part in Alaska Airlines' first feasibility test in partnership with Ridwell, aimed at reducing inflight waste headed to landfills.
Ridwell will partner with Trex to turn it into decking planks!
Ridwell expands to Burbank, strengthening commitment to sustainability in Greater Los Angeles.
In response, Ridwell partnered with HydroBlox, a Pennsylvania-based company that turns multilayer plastic, including coffee bags, into composite drainage materials for landscaping use.