Full-Time
Senior Product Marketing Manager
Posted on 10/14/2024
Blueland
51-200 employees
Sustainable cleaning products with refillable solutions
Compensation Overview
$110k - $135kAnnually
Senior
Remote in USA
Strong preference for candidates based in New York City or Los Angeles.
- 5+ years of Product Marketing or Brand Management experience in the omnichannel CPG space
- Experience with end to end go-to-market strategy and execution for physical products
- Highly analytical, detail oriented and organized
- Able to design, execute and analyze quantitative and qualitative consumer, category and product insights studies
- Strong written and verbal communication
- Excellent project management, communication, and people and organization skills
- Advanced proficiency with Google Slides, Powerpoint and Excel is required
- Play a leading role in the Company’s go-to-market strategy by being the expert in each product category that Blueland competes in
- Partner with key cross functional stakeholders to drive the product development process from ideation through execution primarily for renovation and extension projects
- Work closely with cross-functional teams including Innovation, Operations, Brand, Creative, DTC, Amazon and Retail to own and lead new product development calendar
- Conduct market research to identify consumer trends, analyze the competitive landscape, cost targets and emerging opportunities; translate insights into actionable strategies
- Develop and execute consumer insights and product testing surveys and analyze CX data to help drive product improvements and inform NPD strategy
- Collaborate closely across the organization to help develop compelling product positioning, messaging, and packaging direction
- Drive cross-functional collaboration to ensure consistency in product messaging across all touchpoints
- Stay 'ahead of the curve' on key market and consumer trends and the competitive landscape
- Experience working with Brand and Creative teams on physical product packaging
- Sustainable packaging experience a plus
- Experience with Slack, Google Suite, Asana, and Notion is preferred
Blueland creates cleaning products that aim to reduce plastic waste by offering sustainable alternatives. Their product line includes dish soap, laundry detergent, and multi-surface cleaners, all designed to be effective while being environmentally friendly. Customers purchase a starter kit that includes a reusable bottle and concentrated cleaning tablets. When the cleaning solution runs out, they simply refill the bottle with water and add a tablet, which minimizes plastic waste and saves money and storage space. Blueland sells its products directly through its website and offers a subscription service for regular deliveries of refill tablets, ensuring customer loyalty and steady revenue. The company's goal is to make sustainable choices easy and accessible, emphasizing transparency and effectiveness in their products, which are USDA Bio-Based certified.
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$19.7M
Headquarters
New York City, New York
Founded
2018
Simplify's Take
What believers are saying
- Retail expansion into Whole Foods increases brand exposure and sales opportunities.
- Growing consumer interest in zero-waste lifestyles boosts demand for Blueland's products.
- Collaborations with influencers enhance brand visibility and reach new audiences.
What critics are saying
- Increased competition from eco-friendly brands could dilute Blueland's market share.
- Expansion into Whole Foods may face challenges if demand for refillables is low.
- Product diversification may stretch resources, risking dilution of brand identity.
What makes Blueland unique
- Blueland offers reusable bottles and tablets, reducing single-use plastic waste.
- The company is USDA Bio-Based certified, ensuring products are made from renewable resources.
- Blueland's direct-to-consumer model enhances customer loyalty through subscription services.
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Benefits
Health Insurance
Stock Options
Unlimited Paid Time Off
Paid Holidays
Paid Civic Engagement Days
Paid Parental Leave
401(k) Retirement Plan
Professional Development Budget
Remote Work Options
Employee Discounts
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -1%2 year growth
↓ -1%Blueland has released a limited-edition capsule collection with Alexis Nikole Nelson-known as @blackforager.
Blueland's first hire was Syed Naqvi, the Chief Innovation Officer (previously, he had been at Method where he was the Director of Formulation).
The Fastest-Growing Company in the History of Cleaning Products Has Reached Profitability and Will be Available at 515 Whole Foods Doors in 2024NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Blueland , the brand reimagining everyday home cleaning products to eliminate single-use plastic packaging with its world leading tablet-based refill system, announced today its expansion into Whole Foods. Blueland's refillable hand soap will be available in all 515 doors nationwide, furthering its goal to make sustainable choices more accessible to consumers. The set comes with a glass, refillable bottle and 100% plastic-free refill tablets.Launched in 2019 by Sarah Paiji Yoo, Blueland was the first company to bring the tablet form factor to market across a range of cleaning products that promise no single-use plastic. The digitally-native brand has sold more than 10 million products to more than 1 million customers, resulting in more than $100 million dollars in sales in just three years. Through this unprecedented growth, both direct-to-consumer and with retail expansion, Blueland has reached profitability in 2023, cementing its position as the world's leader in refillable cleaning concentrates."Entering 2024 by reaching profitability and landing in Whole Foods, a dream retailer for Blueland, is a monumental moment for the sustainable cleaning movement," said Sarah Paiji Yoo, Co-Founder and CEO of Blueland
Blueland, a competitor, launched a media war on PVA to boost their own products.
For instance, in 2023, US based sustainable dishwashing brand Blueland has introduced two new dishwashing products, including a tablet for the dishwasher and a powdered dish soap for hand washing.