Marketing Analyst

Simple Life is the #1 AI-powered health coaching app for adults who want to lose weight and enjoy a healthier lifestyle—without the stress or extremes. Our mission is to empower people to feel their best every day. By challenging traditional, restrictive approaches, Simple offers a more sustainable method grounded in ease, personalization, and real-life support.

Simple has had over 17 million downloads and more than 300,000 5-star reviews, having helped millions lose weight successfully and sustainably. Simple has earned recognition as Best Virtual Coach and one of the Top 100 AI companies — all thanks to a dedicated global team driving real impact.

With SIMPLE as a partner in their pocket, users feel cared for and empowered to embrace — and stick to — new healthy habits. To learn more, visit simple.life.

We are looking for a talented Marketing Analyst who enjoys exploring efficiency of the user acquisition. You’ll turn data into insights, build reliable dashboards, and partner with engineers and marketers to increase ROI and scale user acquisition.

Push the pace of innovation in health & wellness — your work will directly shape how we invest, grow, and build a healthier future

What You'll do: 

• Identifying trends, patterns, and insights that help to increase marketing efficiency;
• Design and maintain marketing analytics dashboards that provide customers with accurate, data-driven insights;
• Monitoring and tracking important team metrics and KPIs (ROAS, CPA, CPI, etc.);
• Improve analytical infrastructure by contributing to data marts and self-service instruments;
• Working closely with engineering team to integrate data from multiple sources;
• Troubleshooting and resolving any data-related issues our team might encounter.

What we’re looking for: 

• Advanced SQL (joins, window functions, CTEs, aggregations) and ability to optimize queries for large datasets.
• Python for analysis and automation (pandas, simple scripts, APIs).
• BI experience with at least one tool (Looker, Superset, Tableau, or Power BI).
• Experience with Google Ads & Meta Ads; understanding of bidding, audiences, and creative/testing is a plus.
• Familiarity with web/product analytics (GA4, AppsFlyer, Amplitude or similar).
• Strong communication: explain complex analyses simply; collaborate with marketing, product, and engineering.
• Proactive, ownership-driven mindset: enjoys diving into data, identifying trends, and proposing opportunities for growth. Solve problems, not tasks.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;
• In-office or hybrid work (3 days in office) opportunities;
• Relocation package (Cyprus) - optional;
• The equipment whatever you need to be happy and productive;
• A premium SIMPLE subscription;
• 21 days annual leave, plus bank holidays (those observed where you live);
• Flexible hours. We focus on your results, not how long you spend at your desk.