Corporate Brand & Technology Director

Quiénes somos:

Burson es la agencia global líder en comunicación, diseñada para generar valor para los clientes a través de la reputación. Con equipos altamente especializados, tecnologías líderes en la industria y una creatividad innovadora, ayudamos a marcas y empresas a redefinir la reputación como ventaja competitiva para que puedan liderar hoy y en el futuro. Trabajar en Burson es formar parte de una comunidad global de profesionales comprometidos con el aprendizaje continuo y con liderar el cambio innovador.

Burson forma parte de WPP (LSE/NYSE: WPP), un referente mundial en transformación creativa. Para más información, visite bursonglobal.com y síganos en LinkedIn e Instagram.

Profile Summary:

The Corporate Brand & Technology Director is a strategic, entrepreneurial, and bilingual (Spanish/English) leader in corporate communications, public relations, and reputation management at Burson. This position serves as the primary driver of the client-agency relationship for the firm's largest accounts, spanning strategic communications, PR, digital communications, and influencer marketing across the consumer, technology, and innovation sectors.
The role is responsible for developing integrated strategies based on the PESO model, leading multidisciplinary teams, managing the financial health and profitability of assigned accounts, and providing high-level consultative counsel (C-Suite Counsel) to leaders in the technology, consumer, and corporate brand sectors. The ability to leverage insights, data analytics, and Artificial Intelligence tools to strengthen Data Storytelling is also considered a desirable advantage that brings differentiated value to the position.

Key Responsibilities:

A. Strategic, Business, and Account Management Capabilities

• Senior consulting and C-Suite counsel: Develop the strategy, design, and execution of annual public relations and strategic communications programs. Serve as the day-to-day strategic partner to C-level executives, providing thoughtful, high-impact counsel aligned with their business priorities.
• Client-agency relationship leadership: Guide agency teams toward sustained account success. Proactively anticipate both stated and unstated client needs, identify communication gaps, assess reputational risks, and implement immediate action plans.
• Business development and intrapreneurship: Apply a growth mindset by proactively identifying expansion opportunities within existing client relationships and leading the development and presentation of creative, strategic proposals to win new business.
• Financial accountability and profitability: Develop and manage budgets with a high degree of accuracy. Support the tracking of key financial indicators, manage profit margins, prevent over-servicing, and address budget variances or issues in a timely manner.
• Inspirational leadership and mentorship: Lead, motivate, and develop agency talent. Inspire high performance through strengths-based feedback, ongoing coaching, active listening, and the promotion of a diverse and inclusive culture.

B. Corporate Brand, Consumer, Digital, Influencer Marketing, and Technology & Innovation Strategy

• Corporate, consumer, and brand strategy: Design and implement multichannel communication strategies focused on building and protecting corporate reputation, while positioning consumer brands through compelling, high-value narratives.
• Digital, social media, and influencer marketing strategy: Guide the integration of cross-channel digital campaigns and ensure a consistent brand presence across social media and digital platforms. Lead influencer, content creator, and digital opinion leader strategy and management, overseeing the full process from strategic selection through measurement of partnership impact.
• Technology ecosystem expertise: Bring a strong understanding of technology business models (B2B, B2C, B2B2C) and key trends such as Generative Artificial Intelligence (GenAI), Cloud Computing, Cybersecurity, SaaS, and Digital Transformation. Distill highly technical concepts into clear, engaging, and persuasive narratives for mainstream media, consumer audiences, investors, and key spokespeople.
• Launches, annual plans, and the PESO model: Design and implement strategic communication plans, executive positioning programs (Thought Leadership), and launch campaigns for technology innovation and consumer products and services, integrating paid (Paid), earned (Earned), shared (Social), and owned (Owned) channels.
• Media relations and reputation crisis management: Lead positioning and relationship-building with journalists, editors, and key local, national, and international media across consumer, business, lifestyle, and technology sectors. Provide decisive, strategic leadership during crises, contingencies, or reputational risks affecting clients in the technology and corporate sectors.

C. Preferred Data & Intelligence Capabilities (Valued but Not Required)

• Data-informed counsel: Preferred ability to use data, metrics, and competitive analysis to inform strategic decision-making and strengthen campaign narratives.
• Analytics and monitoring tools: Preferred familiarity or experience with social monitoring and listening platforms (Brandwatch, Meltwater, Talkwalker) and data visualization/dashboard tools (Power BI).
• Artificial intelligence applications: Preferred understanding of the strategic use of generative AI tools and cognitive platforms to optimize communications workflows and landscape analysis.
• Visualization and insights: Ability to translate complex communications data and metrics into clear, visual presentations that demonstrate return on investment (ROI) for the client.

Profile Requirements:

• Professional experience: A minimum of 12 years of experience in public relations, communications agencies, or corporate communications functions, managing Corporate Brand, Consumer, Digital Strategy, and/or Technology & Innovation accounts.
• Team leadership: At least 5 years of direct experience managing, developing, and mentoring multidisciplinary teams.
• Languages: Full professional proficiency in Spanish and English (C1/C2 spoken and written), with a demonstrated ability to engage effectively with clients, executives, and global networks.
• Education: Bachelor’s degree or equivalent university qualification in Communications, Public Relations, Journalism, Marketing, or a related field.
• Preferred studies/certifications: Courses or certifications in Digital Strategy, Influencer Marketing, Analytics, Data Storytelling, or AI-powered productivity tools.
• Core interpersonal skills: Exceptional client relationship management, strategic thinking, analytical problem-solving, inspirational leadership, resilience, and adaptability in dynamic environments.

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Tu lugar está en Burson:

Nuestra visión es que Burson sea la principal ‘academy company’ para profesionales creativos de la comunicación y líderes emergentes. Ofrecemos un entorno dinámico donde los colaboradores vienen a potenciar sus habilidades, ampliar sus redes y, en última instancia, crear las mejores soluciones para las marcas líderes de hoy. Nuestro compromiso con su crecimiento se refleja en nuestros sólidos programas de beneficios y programas para el talento, que incluyen oportunidades de desarrollo profesional, programas de mentoría con líderes de la industria, una cultura apasionante e inclusiva que fomenta la colaboración y la innovación, así como programas para recompensar y retener a los mejores talentos. Invertimos en nuestra gente porque creemos que su éxito es nuestro éxito.

Burson es una agencia integrada por personas inspiradas en nunca dejar de aprender. Reconocemos que lo que mejor hacemos, la creatividad y la comunicación, requieren un nivel de entendimiento profundo y lleno de matices. Por eso es fundamental para nosotros contratar a personas extraordinariamente talentosas, con diversos contextos culturales e identidades. Sin ello, no podríamos realizar el trabajo esencial de inspirar las ideas más impactantes, fomentar diálogos constructivos, cultivar experiencias significativas e impulsar la innovación y la creatividad para nuestros socios. Tu perspectiva es única -tu talento- es lo que te convierte en un #BursonPerson, y es así como, en equipo, conseguimos resultados excepcionales para nuestros clientes.

Al hacer clic en el botón "Enviar solicitud" a continuación, toda la información que ingresas se enviará a Burson. Antes de continuar, recomendamos revisar nuestra Política de privacidad de Contratación. Las personas residentes de California deben leer nuestro Aviso de privacidad sobre contratación de California. Estos documentos detallan cómo manejamos sus datos personales cuando solicita un puesto de trabajo con nosotros, así como las opciones para actualizar o eliminar la información que nos ha proporcionado.