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Avanade

Digital transformation, cloud, and IT consulting.

Demand Generation Manager - Consumer Goods & Retail

Growth MarketingUpdated on Nov 12
Full-timeMunich, GermanyNo salary listedIn-person

About the Job

Requirements

  • Several years of experience in new business development, digital sales, lead generation, or a comparable sales-oriented role.
  • A proven track record of actively acquiring new customers and building qualified sales pipelines.
  • Experience with outbound sales, social selling, and digital customer outreach.
  • Knowledge of the consumer goods and/or retail industries, or the motivation to acquire this knowledge quickly.
  • Experience conducting discovery and qualification conversations.
  • Confident use of customer relationship management (CRM) systems and structured pipeline management.
  • Very good communication and presentation skills.
  • Business-fluent German and English skills.

Responsibilities

  • Identify new business opportunities and target companies in the consumer goods and retail sectors.
  • Develop and qualify new customer contacts through digital channels, social selling, events, trade fairs, and personal networks.
  • Conduct discovery and qualification conversations, identifying business challenges, transformation needs, and investment plans at an early stage.
  • Develop concrete demand opportunities from initial conversations and assess their potential.
  • Build and continuously develop a sustainable new-business pipeline.
  • Meet defined targets for lead generation, demand creation, and qualified pipeline.
  • Track current market and technology trends and relevant developments in the consumer goods and retail industries.
  • Understand the key challenges and transformation objectives of companies in these industries.
  • Build a strong network of decision-makers and influencers in the market.
  • Actively bring market and customer feedback into go-to-market strategies.
  • Develop new customer relationships and qualified opportunities; the later sales process is handled by the New Business Sales teams.

Desired Qualifications

  • A proactive hunter mindset and active pursuit of new business opportunities.
  • Openness in approaching people and the ability to build trust quickly.
  • The ability to work independently, in a structured manner, and with a results orientation.
  • Resilience and persistence through longer sales cycles.
  • Interest in market trends, technologies, and business models.
  • Enjoyment of teamwork and understanding that collaboration supports sustainable sales success.

About the Company

Avanade

Digital transformation, cloud, and IT consulting.

Avanade helps large organizations move to digital operations using Microsoft-based solutions. It combines consulting, implementation, and managed services to deliver digital transformation, cloud migration, and optimized business processes. Its offerings are built around the Microsoft ecosystem, with partnerships with Microsoft and Accenture enabling tailored, enterprise-grade deployments. Avanade differentiates itself by aligning technology delivery with business outcomes for enterprise and public sector clients, focusing on long-term service contracts and customized design-led experiences. The company's goal is to drive efficiency, improve customer experiences, and support sustainable growth for clients through technology-enabled transformation.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Seattle, WA
Founded
2000

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