AVP – Product Management & Growth

WHY JOIN US?

• We practice a vibrant & energetic office culture.

• We provide opportunities for career advancement within the company.

• Good performance is always rewarded accordingly.

“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”

JOB RESPONSIBILITIES:

Responsibilities & Scope

Product Management

• Own Sooka's product feature roadmap across VOD, live channels, and app / UX, prioritising features that drive core KPIs
• Understand user behaviour data and contribute towards content and marketing strategies that drive core KPIs.
• Work closely with the stakeholder teams to translate product strategy into a delivery plan, and track feature performance post launch.

Growth

• Growth hacking: build data led growth strategies for Sooka by identifying opportunities within the existing user base, addressable market, or by learning from competitors.
• User Engagement: work closely with the Marketing team to manage and scale daily and monthly new viewing users to drive watch time and CLV.
• Customer lifecycle management: use data and available tools to understand user segments deeply, planning and executing campaigns that drive engagement, increase retention, and reduce churn.

Cross Functional Leadership

• Partner with the Partnerships team to align product and growth priorities with partners, telcos and distribution deals.
• Partner with Content teams to ensure product and growth strategy reflect audience segmentation and content plans.

Reporting & Planning

• Work closely with senior management on regular weekly and monthly reporting and Sooka performance tracking.
• Own Sooka KPI setting and performance projections using modelling tools, partnering with senior management on business planning.

REQUIREMENTS:

Qualifications

• At least 8 to 10 years of relevant experience within OTT, e-commerce, or digital space, including experience in both product management and growth functions. Preferably with experience building a challenger brand.
• At least 2 to 3 years of stakeholder management experience, in a product or growth team.
• Demonstrated experience owning a product roadmap and working cross functionally with engineering or tech teams.
• Strong data and analytical skills, with experience using elasticity, cohort, or funnel analysis to inform decisions.
• Tertiary education from a technical or business background.