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TikTok

Short-form video platform with ads

Category Strategist - FMCG

Business OperationsConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedIn-person

About the Job

Requirements

  • A minimum bachelor's degree or above is required.
  • At least 2 years of experience in an e-commerce platform, consulting firm, internet strategy, industry or market research, or business analytics with relevant e-commerce experience is required.
  • Proficiency in English is required.
  • Strong analytical, logical, and problem-solving skills and attention to detail are required.

Responsibilities

  • Drive consumer traffic to the platform and convert users by planning and executing annual campaign calendars for the marketplace, specific categories, or brands.
  • Disassemble goals, formulate budget plans, and transform goals into executable plans.
  • Formulate go-to-market, seller and brand growth, and merchandise strategies for the Thailand market, and evaluate and evolve the strategies to meet business needs.
  • Build and monitor operational indices and work closely with the data team to optimize data products.
  • Identify risks and streamline business efficiencies.
  • Implement and manage important merchant strategies.
  • Use business analytics, data mining, and data visualization to support data-driven organizational decisions.
  • Provide business, insight, and trend analysis to improve overall category performance.
  • Produce regular reports and monitoring dashboards, and respond to ad hoc data needs.
  • Support project managers, product teams, and category teams on initiatives and make decisions based on data.

Desired Qualifications

  • Experience with e-commerce or live broadcasting is a plus.
  • Ability to think at a big-picture level and work in a structured, organized manner.
  • Experience managing projects of different scales, including planning, root-cause identification, risk mitigation, and process optimization.
  • Adaptability, motivation, versatility, and some exposure to operations and commercial work.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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