Associate Director - E-Commerce

Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound
transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.
This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise.

They are true leaders with responsibility for revenue, profitability and leading the relationship
with our clients. We could not be more committed to delivering excellence and we articulate our
approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Overview

• Lead and execute local ecommerce acquisition strategy across Meta, TikTok, Shopee, Lazada and affiliates
• Own performance tracking and optimisation against key KPIs (ROAS, CPA, CPO, revenue)
• Oversee day-to-day campaign execution and workflow across platforms
• Drive performance analysis, forecasting and budget optimisation to deliver growth targets
• Lead client strategy including media planning, budget allocation, campaign analysis and QBRs
• Own senior client and marketplace relationships (Shopee, Lazada) to deliver partnership objectives
• Troubleshoot and resolve technical and performance issues on conversion-focused campaigns
• Drive innovation and test-and-learn to unlock new growth opportunities
• Own monthly and event-based budget planning and real-time reallocation
• Lead billing, top-ups and commercial conversations with clients and partners
• Ensure timely, high-quality reporting with actionable insights
• Lead WIPs and senior stakeholder calls, providing strategic recommendations
• QC team outputs to ensure high standards and error-free delivery
• Train, coach and develop team members to scale platform and performance capabilities.

Responsibilities

Leadership & Growth Ownership

• Own the ecommerce growth roadmap aligned to business revenue and profitability targets
• Lead quarterly and annual planning, forecasting and growth scenario development
• Drive cross-functional alignment with Commercial, Finance, Supply Chain and Tech teams
• Build scalable processes and operating frameworks to improve execution quality and speed
• Identify and unlock new platforms, formats and commerce growth levers
• Own team capacity planning, hiring and capability development
• Set performance standards, governance and accountability frameworks
• Act as a senior strategic advisor to clients and internal stakeholders
• Champion automation, reporting improvements and operational efficiency
• Build a high-performance culture focused on ownership, outcomes and continuous improvement

Qualifications

• BA/BS or equivalent working experience.
• 5-6+ years’ experience in eCommerce
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them
• Excellent time management and organisation skills, comfortable in meeting tight deadlines
• Strong leadership abilities and track-record of hitting targets
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional information

Our employee benefits package comprises the following:

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance