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Laba Group

Online business school delivering practical knowledge

Junior Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Have at least one year of experience launching conversion campaigns.
  • Have experience launching conversion campaigns with budgets of $2,000 or more.
  • Have experience using Facebook Ads Manager and Google Analytics.
  • Be able to analyze and work with data.
  • Understand marketing metrics including CPM, CTR, CPC, ROI, ROAS, LTV, and CAC.

Responsibilities

  • Create, manage, and optimize advertising campaigns in Meta Ads.
  • Monitor lead quality by assessing target versus non-target audiences, and control costs against KPIs.
  • Work with producers, copywriters, and designers by providing feedback on advertising campaign effectiveness.
  • Analyze landing-page heatmaps and develop hypotheses to increase conversion.
  • Generate new approaches and formats to improve advertising campaign effectiveness.

About the Company

Laba Group

Online business school delivering practical knowledge

Laba Group is an international business school that delivers practical online education. It has been providing hands-on, applicable business knowledge online since 2015. How it works: Courses and programs are offered online, focusing on real-world skills and practical case work so students can apply what they learn directly in their jobs or startups. How it differs: It emphasizes rewarding smart learners and delivering accessible, practical business training through an established online platform with an international scope, rather than focusing on theory alone. Goal: To equip learners with usable business skills and knowledge that they can immediately apply, helping them advance in international business environments.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Kyiv, Ukraine
Founded
2015

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