Full-Time
TikTok Shop Operations Specialist
Sunny Health & Fitness
51-200 employees
Direct-to-consumer home gym equipment provider
Compensation Overview
$22 - $28/hr
City of Industry, CA, USA
In Person
 Operations & Logistics (1) |
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- 1–2+ years of hands-on TikTok Shop experience inside Seller Center.
- Knowledge of TikTok Shop shop health scoring, violation resolution, and account maintenance.
- Experience optimizing Product Detail Pages for TikTok Shop search engine optimization, including keyword research, title structure, description writing, and search-ranking improvement.
- Working knowledge of Seller Center marketing tools, including automations, segments, vouchers, Shop Ads, and promotional setups.
- Experience managing and executing TikTok Shop platform campaigns from preparation through post-event reporting.
- Hands-on affiliate outreach experience, including messaging creators, managing collaboration requests, and tracking affiliate performance.
- Familiarity with open, targeted, and premium affiliate tiers.
- Experience managing a sampling program, including tracking shipments, following up on content, and measuring return on investment.
- Strong Excel or Google Sheets skills, including building and maintaining trackers.
- Ability to communicate clearly and directly with creators, internal teams, and leadership.
- Ability to work independently and resolve operational problems proactively.
- Own and monitor TikTok Shop health scores daily, identify flags, resolve violations, and maintain the account in good standing.
- Conduct regular shop audits to ensure listings, pricing, inventory, and product information are accurate and complete across active stock-keeping units.
- Manage product catalog integrity, including titles, descriptions, attributes, images, and categorization.
- Identify and resolve listing issues, policy violations, and fulfillment flags before they affect shop health.
- Write and optimize Product Detail Page copy, including titles, bullet points, descriptions, and keywords, for TikTok Shop search engine optimization and discoverability.
- Research and apply relevant keywords, trending search terms, and competitor benchmarks to improve organic product visibility.
- A/B test Product Detail Page copy, imagery, and pricing variations to identify the highest-converting combinations.
- Maintain a structured Product Detail Page optimization tracker and report improvements and ranking changes.
- Build and manage automated campaigns, promotional rules, and pricing strategies within Seller Center marketing tools.
- Set up and optimize customer segments for targeted promotions, coupons, and flash deals.
- Use Seller Center marketing tools, including vouchers, bundle deals, free-shipping thresholds, and limited-time offers, to drive conversion and gross merchandise value.
- Monitor campaign performance data and make optimization decisions using return on ad spend, click-through rate, conversion rate, and gross merchandise value.
- Coordinate participation in TikTok Shop platform campaigns, including Deal For You Days, Super Brand Days, seasonal events, and invite-only promotional windows.
- Prepare required assets, listings, pricing, and inventory commitments before campaign deadlines.
- Track and report campaign performance after events using structured recaps and key takeaways.
- Maintain an ongoing campaign calendar.
- Manage the TikTok Shop Affiliate Center program, including discovery, outreach, onboarding, product linking, sampling, and performance tracking.
- Execute outreach to affiliates across open, targeted, and premium or top-performing creator tiers.
- Develop and manage product showcase pages and affiliate-specific promotional setups to support content creation and conversion.
- Review and approve or decline affiliate collaboration requests daily and maintain an active affiliate roster.
- Identify priority stock-keeping units for seeding, match products to creator tiers, track shipments, and follow up on content output.
- Maintain a real-time sampling tracker with recipient, product, shipment date, expected content deadline, and actual posting date.
- Monitor sample-to-video conversion rates and sample-to-gross-merchandise-value ratios by stock-keeping unit to refine seeding strategy.
- Coordinate with warehouse and operations teams on sample inventory levels.
- Flag low-inventory stock-keeping units and adjust sampling priorities to prevent over-commitment.
- Pull and organize weekly Seller Center performance reports covering gross merchandise value by channel, affiliate performance, campaign results, top stock-keeping units, and shop health metrics.
- Build and maintain internal dashboards or tracking sheets for key performance indicators.
- Identify trends, anomalies, and opportunities in the data and surface them proactively.
- Support leadership-facing reports and weekly team updates.
- Experience with TikTok Shop LIVE operations, including standard LIVE or auction formats.
- Experience with Shop Ads, including GMV Max and product-level campaigns.
- Familiarity with Euka, Modash, or other creator or affiliate management tools.
- Bilingual English and Spanish language skills.
Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Industry, California
Founded
2002
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Simplify's Take
What believers are saying
- SunnyFit reached nearly 500,000 users by March 2026, signaling growing engagement.
- Five Wi-Fi treadmills launched in 2025, expanding connected equipment beyond Bluetooth-only products.
- Amazon discounts on Sunny bikes in April 2026 keep products highly visible and sell-through strong.
What critics are saying
- Amazon marketplace pricing compresses margins; April 2026 bike discounts show constant price wars.
- JLL integration adds execution risk through 2026, distracting management from core U.S. retail.
- Peloton, NordicTrack, and Concept2 dominate premium categories; Sunny risks becoming a low-margin commodity seller.
What makes Sunny Health & Fitness unique
- SunnyFit AI Coach 2.0 personalizes workouts across Sunny equipment, integrating hardware and software.
- JLL Fitness acquisition, announced May 9 2025, adds UK brand reach and commercial credibility.
- Budget pricing plus direct-to-consumer sales keeps Sunny competitive against premium connected-fitness incumbents.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Company Match
Paid Sick Leave
Paid Holidays
Paid Vacation
Employee Discounts
Company News
Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.
Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...