HybridAt least two days in the office per week; work-from-anywhere weeks are offered.
Social MediaSocial Media Strategy & Management
About the job
Requirements
At least 8 years of experience in social media, digital communications, content strategy, or integrated marketing.
Strong experience across both B2B and B2C social strategy.
Exceptional social copywriting and editing skills.
Demonstrated experience developing executive LinkedIn and thought leadership programs.
Strong understanding of LinkedIn, X, and emerging channels for executive communications.
Experience developing paid social strategies, with familiarity with social buying, targeting, optimization, and measurement.
Strong understanding of social analytics, audience behavior, and content performance.
Ability to counsel senior clients and executives with confidence.
A strong instinct for culture, emerging platforms, and how brands can participate credibly in social conversation.
Responsibilities
Lead social strategies across B2B and B2C brands, translating business and communications objectives into platform-specific programs.
Develop and oversee social-first content, including always-on programming, campaigns, thought leadership, and real-time opportunities.
Write and edit strong, platform-native social copy for brands and senior executives.
Build executive social and thought leadership programs, including positioning, voice development, content pillars, and editorial calendars.
Advise clients on the evolving role of LinkedIn, X, and emerging platforms in executive and corporate communications.
Develop strategies across LinkedIn, X, Instagram, TikTok, YouTube, and other relevant platforms.
Integrate organic and paid social, identifying opportunities for amplification and audience growth.
Develop paid social strategies and media buying, including targeting, optimization, creative testing, and measurement.
Use social listening tools, audience insights, and performance data to refine programming and identify new opportunities; recommend optimal tools and use AI for insights and research.
Partner with creative, earned, influencer, and integrated teams to develop ideas that can travel across channels.
Counsel senior clients and executives on social trends, platform behaviors, and reputational considerations.
Mentor social team members while remaining directly involved in strategy, writing, and content development.
Desired Qualifications
Experience in healthcare, consumer healthcare, pharma communications, B2B technology, or consumer technology.
About Us
Who We Are
We imagine the new. Inspire the next. And use the power of our creativity to help build up those around us.
At Allison, we provide a limitless environment where you can build, create, and grow. Our openly collaborative and highly supportive culture is free from bureaucracy and red tape. With over 1,000 innovators from diverse backgrounds, we break new ground for world-class clients across 50 global markets and dozens of industries. We believe in creating a space where everyone can freely express their opinions, share their ideas and dreams for the future, and be themselves.
We foster an inclusive culture that attracts builders from all backgrounds who can envision new solutions and create outcomes that move our clients' businesses forward while helping everyone on the team learn and grow together. Our shared ideal of the builder's mindset is limitless and available to everyone, and we push the boundaries to create new and innovative solutions for our clients and ourselves.
We create lasting impact and relationships, and our culture fosters meaningful connections and friendships that last beyond the workplace. If you're ready to join a team that pushes you to be your best, supports you every step of the way, and celebrates your successes, welcome to the Allison family.
Overview
We are seeking a Vice President, for our growing social strategy and content team with 8+ years of experience to lead social strategy and content development across a mix of B2B and B2C clients, specifically for executive content development and execution.
The ideal candidate is a strong strategist and writer who can move between senior-level counsel and hands-on content development. This person should have particular strength in executive social communications, including LinkedIn, X and emerging platforms, as well as a strong understanding of how organic and paid social work together.
The perfect candidate has direct experience developing paid strategies on LinkedIn, X as well as other social media platforms and understanding the mix of opportunistic and original content strategies that work to grow executive and brand social presence.
A senior social strategist who is equally comfortable building the strategy, shaping the idea and writing the post. They understand how content, executive voice, community and paid amplification come together to create social programs that earn attention and drive impact.
Experience in the following candidates is a bonus – healthcare, consumer healthcare, pharma communications, B2B technology, consumer technology and more. A diverse range of experience is appreciated.
Responsibilities
Lead social strategies across B2B and B2C brands, translating business and communications objectives into platform-specific programs.
Develop and oversee social-first content, including always-on programming, campaigns, thought leadership and real-time opportunities.
Write and edit strong, platform-native social copy for brands and senior executives.
Build executive social and thought leadership programs, including positioning, voice development, content pillars and editorial calendars.
Advise clients on the evolving role of LinkedIn, X and emerging platforms in executive and corporate communications.
Develop strategies across LinkedIn, X, Instagram, TikTok, YouTube and other relevant platforms.
Integrate organic and paid social, identifying opportunities for amplification and audience growth.
Bring experience with paid social strategy and media buying, including targeting, optimization, creative testing and measurement.
Use social listening tools, audience insights and performance data to refine programming and identify new opportunities. Make recommendations for optimal tools and be comfortable using AI for insights and research.
Partner with creative, earned, influencer and integrated teams to develop ideas that can travel across channels.
Counsel senior clients and executives on social trends, platform behaviors and reputational considerations.
Mentor social team members while remaining comfortable getting directly involved in strategy, writing and content development.
Qualifications
8+ years of experience in social media, digital communications, content strategy or integrated marketing.
Strong experience across both B2B and B2C social strategy.
Exceptional social copywriting and editing skills.
Demonstrated experience developing executive LinkedIn and thought leadership programs.
Strong understanding ofLinkedIn, X and emerging channels for executive communications.
Experience developing paid social strategies, with familiarity with social buying, targeting, optimization and measurement.
Strong understanding of social analytics, audience behavior and content performance.
Ability to counsel senior clients and executives with confidence.
A strong instinct for culture, emerging platforms and how brands can participate credibly in social conversation.
Benefits
A hybrid work environment with a home and office schedule (2+ days in the office per week) and work-from-anywhere weeks
Comprehensive health benefits (healthcare, vision, dental, pet, home, and auto insurance)
Generous time off policies (unlimited paid time off, wellness days, national holidays, summer Fridays)
Four-week sabbatical every five years of employment
Exceptional parental leave benefits
Global mentorship and networking programs
Monthly cell phone reimbursement
401k savings and employee stock purchase plan
Volunteer hours (20 hours annually) for designated non-profit partners and personal choice
Globally driven DEI initiatives (Employee Advocacy Groups, DEI committee)
Career growth opportunities, such as Allison University (multi-day customized training for each level)
Equal Opportunities
We celebrate diversity and are committed to providing an inclusive environment for our employees. We do not tolerate discrimination or harassment of any kind and are committed to building an agency where everyone is welcome, and every voice is heard. We are proud to be an equal opportunity and affirmative action employer.
Compensation
In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in all locations within the United States for this role is $113K-$190K. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.
In addition to medical, dental, and vision coverage, we offer a generous unlimited PTO plan, 401k program, and comprehensive benefits plan. Additional perks and benefits include a month-long sabbatical, active employee advocacy groups, globally driven DEI initiatives, wellness days, summer Fridays, and learning and development programs for our employees.