Full-Time

Lead – Brand Marketing Operations

Los Angeles

Posted on 11/4/2024

Nike

Nike

10,001+ employees

Designs and sells athletic footwear and apparel

Consumer Software
Social Impact
Consumer Goods

Compensation Overview

$97.2k - $217.7kAnnually

Senior

Los Angeles, CA, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Bachelors degree or equivalent combination of relevant education, experience and training
  • Minimum of 6+ years experience in a creative, fast-paced, and complex marketing environment
  • Proven success in portfolio management and large-scale, cross-functional program delivery
  • Results oriented, well organized, and can support multiple projects at once
  • Ability to navigate and utilize complex program management tools
  • Expertise in building and handling marketing budgets to meet business goals
  • Strong communication skills and ability to challenge the status quo and drive alignment across marketing teams
  • Self-directed and comfortable working in a dynamic, results-oriented environment
  • Proven ability to assess an issue and develop action steps for resolution
  • Expertise in Finance, Data/Analytics and Consumer Insights is a plus
Responsibilities
  • Be responsible for ensuring the team is running effectively and efficiently according to Nike’s seasonal and long-term marketing objectives through the management and administration of the Operating Plan, Seasonal Priorities, and Quarterly Business Reviews.
  • Define and align our brand priorities in LA, in partnership with the Los Angeles Marketing Leadership Team and other critical functions across the enterprise.
  • Be an expert in our creation and marketing processes, ensuring clarity in our brand direction, consistent measurement of our brand performance to fuel continuous Improvement and enable our priorities to be resourced including the development of budgets to meet business goals.
  • Oversee the development and execution of end-to-end marketing initiatives by providing operational efficiency, thought partnership, and process management tools to drive impact and deliver upon our brand strategies.
  • You are part of the North America Brand Operations team, partnering to establish and lead brand planning, operational best practices, and expertise.

Nike creates and sells footwear, apparel, equipment, and accessories for athletes and everyday consumers. The company stands out in the competitive sportswear market by focusing on product innovation and building strong brand loyalty. Nike generates revenue through retail stores, online sales, and endorsements from athletes, while also offering a membership program for exclusive access to products. Committed to sustainability, Nike aims to reduce its environmental impact and promote positive social change.

Company Stage

IPO

Total Funding

N/A

Headquarters

Beaverton, Oregon

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • Nike's collaborations with influencers create buzz and exclusivity around product launches.
  • The new flagship store at Dubai Airport expands Nike's global retail presence.
  • Seasonal product launches, like the Dunk Low 'Floral Swoosh,' maintain consumer interest.

What critics are saying

  • Increased competition from fast-fashion brands like Primark may impact Nike's market share.
  • Collaborations with niche brands may dilute Nike's broader brand identity.
  • Fluctuating international travel trends may challenge the new Dubai Airport store.

What makes Nike unique

  • Nike's innovative designs set it apart in the athletic and lifestyle sectors.
  • Strong brand loyalty is fostered through continuous product innovation and consumer engagement.
  • Nike's commitment to sustainability enhances its brand image and consumer appeal.

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