Full-Time
Confirmed live in the last 24 hours
Data science consultancy for business analytics
$75kAnnually
Junior
No H1B Sponsorship
New York, NY, USA
Hybrid position requiring in-office work in New York.
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Ekimetrics specializes in data science and business analytics, focusing on solving real-world business challenges through advanced data techniques. The company provides consultancy services that combine data analysis with strategic business advice, helping clients, particularly CMOs and CFOs, to optimize their return on investment (ROI) and drive growth. Ekimetrics uses its proprietary technology to simplify data management and analysis, allowing clients to concentrate on informed decision-making. Unlike many competitors, Ekimetrics emphasizes a dual expertise in both analytics and strategy, ensuring that insights are practical and actionable. The company also prioritizes training and talent development, continuously enhancing the skills of its team to maintain a competitive edge in the industry.
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$25.7M
Headquarters
Paris, France
Founded
2006
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Competitive compensation package in a management consultancy business
An emphasis on work-life-balance
Dynamic environment with a strong culture and great offices
Close-knit team with friendly environment, bi-monthly team events and more
Creative and entrepreneurial start-up environment with vertical mobility
Best-in-class methodologies and cutting edge technologies
Unique training package with 70+ sessions
Growth to develop a double profile in data science and strategic consulting
Client exposure up to the executive level
Opportunities for international mobility
Ekimetrics appoints Christina Cen as General Manager, China to lead the Shanghai office and support its strategic expansion in the APAC region.
- Creative execution is a significant driver of sales- Three golden advertising rules to improve YouTube creative effectiveness- More than double video ad ROI- Methodology for capturing creative quality in measurementNEW YORK, July 25, 2024 /PRNewswire/ -- In a new YouTube study commissioned by Google, global leader in data science Ekimetrics has developed a groundbreaking approach to video ad creative effectiveness measurement. It also identified the opportunity to more than double YouTube ROI, with three golden advertising rules for marketers to follow.The independent study used over three years of Marketing Mix Models (MMMs) from four participating brands to quantify the impact of ad creative quality on YouTube video performance.Not only did the study find that creative execution is a significant driver of sales performance, it has also resulted in a completely new, repeatable and scalable way to measure creative effectiveness. The new methodology helps to understand the impact of creative quality on sales. It is an enhancement to the industry-accepted holistic measurement approach of MMMs, which is a significant step forward in marketing science and a first for the industry.The study validated and used Google's existing ABCD framework, which consists of 73 creative levers clustered into 'Attention,' 'Branding,' 'Connection' and 'Direction,' proven and derived over several years of research. These were further distilled into 20 creative best practices that explained 80% of the performance for the brands in the study.It also found that 58% of the video ads assessed were suboptimal, where 'optimal' videos featured nine or more of the 20 best practices, with 'good' featuring five to eight and 'poor' four or less. This finding suggests there is significant opportunity for brands to make substantial gains; turning 'poor' creatives into 'optimal' ones could deliver a 2.2x ROI uplift.Speaking about the study, Sona Abaryan, Partner, Ekimetrics said, "Finding that more than half of videos were suboptimal was surprising and demonstrates clearly that measuring creative effectiveness is a worthwhile pursuit, with the potential to more than double ROI
Data science and AI-powered solutions firm Ekimetrics has relocated its only U.S. location to 120 Broadway in Lower Manhattan.
PARIS, October 25, 2023 --( BUSINESS WIRE )-- Ekimetrics, leader in data science and AI-powered solutions, has been named a Leader in The Forrester Wave: Marketing Measurement and Optimization, Q3 2023.
Fortunately, Ekimetrics has conducted a comprehensive study of retail media trends in APAC, providing valuable insights into marketing spend and ROI in a post-COVID world.