Key Responsibilities:

• Inbound Content Mastery: Develop a content program and roadmap that ensnares demand.
• Idea Alchemy: Host regular content brainstorms to distill months’ worth of content that doesn’t just enable revenue; it accelerates it.
• Authority in Every Word: Craft content that enlightens, informs, and solves the arcane mysteries of our buyers, guiding them through their quest from start to finish.
• Research and Insight Gathering: Venture into the market wilderness, conducting research and interviews to return with valuable treasures and real industry insights!
• Versatile word crafting: From short articles to full length eBooks, and everything in between. Tailor and morph content across channels including the web, LinkedIn, email, and beyond.
• SEO Sorcery: Weave SEO spells to amplify content visibility and summon organic traffic.
• Analytical Divination: Peer into the metrics crystal ball to gauge content’s ROI and tweak the spells for maximum potency.
• Write clear, fresh and attractive copy with a distinct voice (articles, ebooks, case studies, emails, newsletters, pillar pages and interactive content).
• Execute copy projects from ideation to implementation

Who you are: Insights to our Top Candidate

• Audience Whisperer: You know our audience’s deepest desires and how to speak directly to their soul, making every word resonate with them.
• Voice Shapeshifter: You can match and amplify ModSquad’s distinctive voice, ensuring our banner flies high and unmistakable in the content battlefield.
• Data-Driven Wizard: Your content creation is guided by the stars (data), optimized for engagement and conversion.
• Technomancer: Familiar with the latest in content creation technologies and analytics without becoming a clone of every other mage out there.
• Rapid Innovator: Agile, quick to adapt and iterate based on the ancient tomes of data-driven insights.
• Master Storyteller: Adept at weaving narratives that transport our audience, captivating their minds and hearts.

Requirements:

• 3-5 years of proven Experience as a copywriter or related role
• Bachelor’s degree or equivalent world experience marketing
• Demonstrable knowledge of online content strategy and creation
• 3-5 years experience with eCommerce, web experience, and marketing automation
• Excellent writing, editing, proofreading and research skills
• Excellent time-management and organizational skills
• Highly familiar with digital customer experiences and the buyer’s journey