Beauty Advisor
About the job
- Demonstrated customer service skills and a drive to achieve store objectives.
- Skills and experience to perform the role, with a commitment to continuous learning.
- Ability to take ownership of assigned tasks and contribute to store success.
- Ability to work independently with minimal supervision in a deadline-driven environment.
- Ability to communicate effectively.
- Comfort with technology, including smartphones, tablet computers, and Windows-based operating systems.
- Availability to work a flexible schedule based on business needs, including nights, weekends, and holidays.
- Ability to regularly move throughout all store areas and remain accessible to customers.
- Ability to bend, reach, and stretch for products, and lift, carry, and move at least 40 pounds.
- Comfort and enthusiasm for assisting customers with makeup application and skincare services.
- Maintenance of required professional licenses and certifications, including state-specific demonstrator or cosmetology licenses where required by applicable regulatory boards.
- Drive sales and deliver a positive customer experience through excellent service, client relationship building, product applications, and customized recommendations.
- Take ownership and accountability for achieving store objectives and personal and store key metrics.
- Build genuine relationships with teammates, vendors, customers, and the community to create memorable store experiences.
- Build customer loyalty through personalized consultations, clienteling tools, and product recommendations tailored to customer needs and preferences.
- Execute promotions, special events, and customer outreach to maximize performance and drive sales.
- Use selling tools and digital devices to provide a seamless omnichannel experience, including discussing inventory, assortment, and product details.
- Use training tools and brand resources to build product knowledge, suggestive-selling behaviors, artistry skills, and expertise in current beauty trends.
- Encourage repeat customer interactions as a knowledgeable and trusted resource.
- Merchandise and replenish products in a timely manner.
- Maintain visual merchandising, signing, and beauty hygiene standards in accordance with vendor and company directives.
- Support a positive store culture by building connections with teammates, sharing knowledge, and celebrating individual and team achievements.
- Adapt to changing circumstances and support selling and store operations by assisting with assigned tasks.
- Support store fulfillment and asset protection initiatives by accurately and efficiently executing omnichannel and operations processes, maintaining product protection standards, and following safety guidelines.
About the company
Belk is a retail company that sells clothing, handbags, jewelry, beauty products, and home goods. It serves men, women, and children with products from well-known brands and operates through both online and in-store shopping channels. Customers can purchase directly and use the Belk Rewards Credit Card for savings and benefits. Belk’s business model focuses on accessible shopping experiences across digital and brick-and-mortar stores, supported by a rewards program and vendor ethics. The company’s goal is to provide a broad, brand-rich selection with convenient shopping options while upholding ethical standards and supply chain transparency.
Company Size
10,001+
Company Stage
Acquired
Total Funding
$3B
Headquarters
Nashville, Tennessee
Founded
1888
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Simplify's Take
What believers are saying
- Belk opened two Florida and Texas doors in November 2025, expanding footprint.
- Belk added new North Carolina outlets in 2025, supporting off-price demand.
- Belk signed April 2026 brand partnerships with BEAUTYSPACE and Michael Strahan, widening assortments.
What critics are saying
- Belk faces federal data-breach lawsuits after the May 2025 DragonForce attack.
- Belk closed Norcross on January 15, 2027, signaling weak store productivity.
- Sycamore sold Belk debt to lenders in 2024; distressed ownership pressures future liquidity.
What makes Belk unique
- Belk operates nearly 300 stores across 16 Southeastern states, still deeply regional.
- Belk Outlet and Belk Market convert existing stores into discount and mixed-format traffic engines.
- Belk Media Network and Criteo partnership monetize customer traffic beyond physical merchandise sales.
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Benefits
Flexible Work Hours
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 6%1 year growth
↑ 6%2 year growth
↑ 5%Belk to shut down Gwinnett County department store after 25 years in business. October 2, 2026 / 1:11 PM EDT / CBS Atlanta Retailer Belk has announced its plans to shut down one of its metro Atlanta stores next year. The Charlotte-based retailer confirmed with CBS News Atlanta that it will be closing its Belk on Peachtree Parkway in Norcross after 25 years in business. The last day the store will be open will be Friday, Jan. 15, 2027. "We are grateful for the contributions of our associates at the store and are providing them with support during the transition, including the opportunity to transfer to other Belk locations," a spokesperson for the company said in a statement. "We have been proud to serve the Norcross community for the past 25 years." Until the closure, Belk says that it will be offering customers deals of up to 75% off everything in-store, excluding fine jewelry.
LP people on the move: November 2025. November 12, 2025 Professional advancement and building a successful loss prevention career can mean many things to many different people, and there are many different ways to evaluate our career vision and professional aspirations. But what is most important is that we find the path that fits us best. Whatever our professional goals and aspirations might be; whatever skills and experiences have helped forge our personal loss prevention career path, we have to find and seize the opportunities to learn, grow, and progress. All of us throughout the loss prevention community are proud of the accomplishments of those that have worked hard and earned a new place along the loss prevention career path. Please join us in congratulating the following individuals on their recent career moves and promotions. November 2025. November 1st - November 12th Stanley John Dsouza was promoted to security and loss prevention expert at Amazon (Canada). Kyle Dunn, CORCI is now asset protection manager - central investigations Canada at The Home Depot (Canada). The transfer of keys between departing and incoming employees might seem like a straightforward process, but it's riddled with potential risks. Kyle Frail was promoted to healthcare security operations risk lead at Amazon. Malory Cox was promoted to senior security program manager at Amazon Web Services. Christine Valdez is now a regional asset protection manager at DSW Designer Shoe Warehouse. Arshdeep Gill is now an asset protection investigator at Victoria's Secret. Nickolas Brown was promoted to senior area asset protection manager at Belk. Simon Bremer is now a profit protection data and analytics manager, global at Dyson (United Kingdom). Sachin Jadhav was promoted to territory manager of loss prevention at Reliance Retail (India). Jessica Jones was promoted to district loss prevention manager at Homegoods. Victor Gomes, CFE, LPC is now senior manager of investigations and data analytics at McKesson. Jim Lapcevic, LPC is now corporate loss prevention manager at MarketSource. Jeremy Kauffman, LPC is now an area loss prevention manager at Ross Stores. Djalma Junior is now loss prevention and asset security manager at Cencosud S.A. (Brazil). Roberto Sánchez Reynoso is now a district loss prevention manager at Nike (Mexico). Jailson Barroso is now inventory coordinator at CEVA Logistics (Brazil). Pete Barker is now manager of digital fraud at Skechers. Many of the loss prevention/ asset protection career moves and promotions are reported to us by our career advisor partners. We are grateful for their collective efforts and diligence in delivering this information. If you would like to provide information pertaining to a recent promotion or career move that is not listed above, please email submissions here. News, tactics, career guidance, and technological developments for retail loss prevention professionals.
CHARLOTTE, N.C., June 27, 2025 /PRNewswire/ - Through a new partnership with ID.me, Belk is proud to offer an extra discount to many individuals who make a difference in its communities every day.
Two lawsuits were filed this week in federal court against Belk for a data breach and then for allegedly concealing the cyberattack.
CHARLOTTE, N.C., May 30, 2025 /PRNewswire/ -- Belk is proud to announce the return of the retailer's Charity Sale, an event in which customers receive exclusive discounts on many of the store's top national brands, including some that rarely go on sale. The event will run from June 6-8 in all Belk store locations (Belk Outlets excluded). In addition to fantastic discounts, Charity Sale also gives customers the opportunity to support hundreds of local 501(c)3 nonprofits.While the discounts and deals during Belk's Charity Sale are a big draw for savvy shoppers, the sale is also an opportunity for local nonprofits to raise money directly for their organizations by selling tickets for the event. In return, customers who purchase tickets receive the unique in-store discounts throughout the long weekend.Belk Charity Sale tickets are currently available for purchase through participating local nonprofits and are on sale at all Belk store locations."Charity Sale has become a tradition that our customers and local communities love," said Don Hendricks, CEO at Belk. "This is an excellent way to highlight fantastic deals from our top national brands while supporting many important causes in our communities. It's a win-win."Belk's first Charity Sale began in 2006, and over the past 19 years, the signature event has benefitted more than 6,000 nonprofit organizations