Lifecycle Marketing & Operations Manager

How you will impact the organization…

We are seeking a strategic, technically skilled Manager, Lifecycle Marketing & Operations to lead customer lifecycle programs across our products and customer segments. This role combines retention and re-engagement strategy with hands-on ownership of segmentation, marketing automation, integrations, and campaign infrastructure. Partnering with Marketing, Sales, RevOps, Product, and Engineering, this leader will build measurable customer journeys that improve adoption, retention, lifetime value, and revenue while managing campaign execution talent.

The value you will deliver…

Lifecycle strategy: Develop and execute multichannel programs across web, email, social, call scripts, ads, and ctv including onboarding, adoption, retention, re-engagement, and upgrades.

Automation and journeys: Build, maintain, and optimize automated journeys and triggered communications using Salesforce Marketing Cloud Account Engagement, Conversica, and connected platforms.

Segmentation and personalization: Translate behavioral, transactional, and product-usage data into targeted audiences and personalized experiences using Marketing Cloud, PathFactory, WhatsFix, Data Cloud/Data 360, SQL, and dynamic content.

Integrations and infrastructure: Support marketing integration requirements and workflow configuration across connected platforms. Work with technical partners on APIs, webhooks, field mappings, JSON payloads, identity resolution, and reliable system-to-system data flows.

Platform operations: Support vendors & platform management, audience refresh schedules, send-volume forecasts, and platform usage costs. Evaluate emerging Salesforce and AI capabilities for practical lifecycle applications.

Sales handoffs and enablement: Co-develop warm handoff workflows based on PLG signals, engagement, and intent. Work with stakeholders to establish SLAs and feedback loops with Sales, and equip reps with targeted collateral, sequence playbooks, and automated cadences.

Campaign testing and measurement: Lead continuous experimentation across audiences, messaging, channels, and timing. Monitor retention, adoption, conversion, attribution, handoff performance, Sales adoption, and pipeline impact; deliver regular insights and recommendations to leadership.

Team and stakeholder leadership: Manage campaign execution staff supporting customer marketing and acquisition. Coordinate priorities with Marketing, Sales, RevOps, Product, Creative, Analytics, aCustomer Service, and external partners.

Perform other duties and responsibilities as required, assigned, or requested. Consensus reserves the right to add or change duties at any time.

What you will bring to the table…

• 5+ years of experience in lifecycle marketing, CRM, or marketing operations, with demonstrated results in retention, engagement, or revenue growth.
• Hands-on expertise in Salesforce Marketing Cloud or a comparable enterprise marketing automation platform, including journey orchestration, segmentation, personalization, and deliverability.
• Strong analytical, communication, and project management skills, including A/B testing, dashboard reporting, and presenting actionable insights.
• Bachelor’s degree or equivalent practical experience.

You will stand out if you also have…

• Experience managing and coaching direct reports, leading cross-functional initiatives, and translating business strategy into technical requirements.

Additional details… 

• Location requirements: Fully remote within the U.S. 
• Travel requirements: Up to 10% travel
• Physical requirements: Must be able to sit for long periods, as well as, handle long periods of screen time.
• Technology requirements: Reliable, high speed internet
• Eligible for sponsorship: No

The salary range for this role is $90,000.00 - $110,000.00 annually.  The total compensation package for this position is negotiable and may also include annual performance bonus, ESPP, enhanced time off packages and benefits. This job doesn't have an expiration date and will remain open until a qualified candidate is hired.