Assistant Canvassing Director

Position Overview

Renewal by Andersen is seeking a results-driven Assistant Canvassing Director to lead field marketing operations, develop high-performing leaders, and drive territory-wide lead generation. This hands-on leadership role combines strategic planning, team development, and data-driven performance management to support business growth and maximize results.

The ideal candidate is an experienced leader who thrives in a fast-paced environment, knows how to motivate teams, and can turn business objectives into measurable results.

Key Responsibilities

Leadership & Team Development

• Lead, mentor, and develop a team of Proximity Marketing Managers, Team Leads, and Direct Marketing Associates.

• Oversee hiring, onboarding, training, coaching, and performance management to build a high-performing team.

• Establish clear goals and expectations while fostering a culture of accountability, collaboration, and continuous improvement.

• Develop leadership talent and provide ongoing feedback to strengthen individual and team performance.

Strategy, Performance & Analytics

• Develop and execute field marketing strategies that align with company objectives and drive lead generation.

• Establish and monitor daily, weekly, and monthly goals, using KPIs and performance data to identify trends and improve results.

• Leverage CRM systems and reporting tools to forecast performance, address gaps, and guide business decisions.

• Provide regular performance updates and recommendations to the Director regarding results, challenges, and growth opportunities.

Field Operations & Compliance

• Maintain an active field presence to coach teams, reinforce best practices, and support lead generation efforts.

• Oversee daily field operations, ensuring consistent execution of company processes, quality standards, and performance expectations.

• Ensure canvassing and promotional activities comply with applicable local laws and regulations.

• Oversee company vehicle usage and field resources in accordance with company policies.

• Adapt strategies and field execution to changing market conditions and business needs.

Cross-Functional Collaboration

• Partner with Sales, Talent Acquisition, IT, ISC, and other departments to align staffing, operations, and business priorities.

• Identify opportunities to improve market coverage, operational efficiency, and overall team productivity.

• Reinforce training standards for product knowledge, sales methodology, brand messaging, safety, and professional homeowner engagement.

Requirements & Qualifications

• Proven experience in field marketing, sales management, canvassing, or a related leadership role; home improvement or home services experience is a plus.

• Demonstrated ability to lead and develop managers, team leads, and frontline employees.

• Strong business acumen with the ability to translate goals into measurable results.

• Experience analyzing KPIs, forecasting performance, and implementing improvement strategies.

• Excellent communication, coaching, organizational, and problem-solving skills.

• Proficiency with CRM systems, reporting tools, and operational technology.

• Valid driver's license and ability to operate company vehicles as needed.

• Availability to work full-time in the office five days per week, with regular field involvement.

Compensation & Benefits

Base Salary: $100,000

Total Earning Potential: $140,000–$170,000+ (base salary, bonus, and commission)

Our benefits include:

• Medical, dental, vision, and life insurance

• 401(k) with company match

• Paid time off and paid holidays

• Student loan repayment program

• Employee perks and discount program

• Additional benefits and growth opportunities