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Beauty Barrage

Outsourced in-store sales force for beauty

Brand Executive

Full-TimeUpdated on 10/23/2026
$70k - $80k/yr
Senior
London, UK
In PersonOnsite in London; travel within the assigned territory is required.
Sales & Account ManagementAccount Management

About the job

Requirements
  • A minimum of 5 years of beauty industry management experience is required.
  • Strong understanding of beauty retailer environments.
  • Proven ability to drive sales, coach teams, and execute brand strategies.
  • Excellent communication, organization, and time-management skills.
  • Self-motivated and adaptable, and comfortable in a fast-paced environment.
  • Professional, polished, and brand-forward presence.
  • Excellent computer skills, including Microsoft Office (Excel, Outlook, Word, and Teams).
  • Must own a vehicle to travel within the assigned territory as required.
  • Ability to work flexible hours, including weekends as business needs require.
  • Must work full 40 hours supporting brands in-store during December.
  • Ability to stand for extended periods during store visits and events.
  • Ability to occasionally lift and/or move up to 40 pounds.
Responsibilities
  • Drive sales performance and sell-through across the assigned territory by supporting retail partners and field teams with effective sales strategies.
  • Monitor performance against key performance indicators, identify opportunities to improve performance, and implement corrective action plans.
  • Own all events within the territory, including strategic planning, execution, and completion of post-event deliverables.
  • Lead, coach, and support field team members to meet or exceed performance expectations.
  • Drive accountability for individual and team key performance indicators, including sales performance, education completion, communication standards, and policy adherence.
  • Conduct regular store visits, observations, and check-ins to evaluate execution and performance.
  • Deliver clear, timely, actionable feedback and performance coaching to improve results and close gaps.
  • Own fulfillment of open positions within the assigned territory, ensuring timely placement of high-quality talent.
  • Partner with internal teams to address performance concerns and support corrective action as needed.
  • Foster a results-driven, accountable culture while maintaining engagement and morale.
  • Build and maintain strong relationships with store management, district leaders, and brand partners.
  • Act as a point of escalation and resolution for store-level or brand-related challenges.
  • Represent Beauty Barrage and the brand professionally in internal and external interactions.
  • Reinforce brand education, product knowledge, and selling techniques.
  • Support training initiatives to ensure field teams are confident, compliant, and prepared to represent the brand.
  • Engage in live education calls for assigned brands and complete assigned learning management system courses accurately within required timelines.
  • Submit timely and accurate reports, including recaps, insights, and performance feedback.
  • Communicate trends, opportunities, and risks to internal leadership.
  • Maintain cross-functional collaboration with scheduling, education, and account teams.

About the company

Beauty Barrage provides outsourced sales-force solutions for beauty brands, helping them improve in-store visibility and sales. It assembles a team of trained beauty professionals—advisors, trainers, and managers—to act as an external retail force, reducing brands’ needs to recruit and manage their own in-store staff. The service covers retail strategy and brand representation across thousands of retail locations in the US and Canada with a network of over 400 professionals serving about 4,000 stores. This scalable model supports both emerging and established beauty brands, enabling them to drive brand presence and sales in a competitive retail environment.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Newport Beach, California

Founded

2014

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Simplify's Take

What believers are saying

  • Beauty Barrage says its 2026 case studies show measurable lifts within months.
  • Its website claims verified execution, education, and reporting across thousands of retail doors.
  • Masstige brands facing 2026 pressure are using Beauty Barrage for outsourced retail advocacy.

What critics are saying

  • The 2021 Dermaceutical trade-secret dispute shows intellectual-property conflict around Beauty Barrage's strategy.
  • Indeed reviews in February 2025 describe aggressive firing and toxic management, hurting retention.
  • Big retailers can replace outsourced reps with internal field teams, crushing margins fast.

What makes Beauty Barrage unique

  • Beauty Barrage IQ tracks every door and shift with real-time retail insights.
  • The company sells W-2 field teams across prestige, masstige, and mass retail.
  • Sonia Summers built Beauty Barrage into a specialized outsourced beauty sales network since 2014.

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Benefits

  • Paid Vacation