Full-Time

Marketing Operations & CRM Manager

Confirmed live in the last 24 hours

Figma

Figma

1,001-5,000 employees

Web-based platform for collaborative design

Consumer Software
Design

Senior, Expert

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
Hubspot
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Google Analytics

You match the following Figma's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of demonstrated ability in marketing operations, customer marketing, lifecycle marketing, database management, CRM management or similar roles, with proven track record working with either demand generation SaaS, product-led growth or self-serve business model
  • 2+ B2B marketing experience, working with a Sales organisation
  • Experienced project manager, able to influence XFN partners. A great teammate and confident communicator
  • Deep technical knowledge of marketing tools, systems and data flows: with experience with Hubspot, Marketo, SFDC, Customer IO or other tools
  • Expert solid understanding of HTML and CC for email
  • Data analytics experience: database segmentation & target lists creation, reporting and analysis
  • High Google Sheets or Excel proficiency and Analytics platform experience: eg. Mixpanel, Google Analytics
  • Ability to showcase value of database marketing campaigns.
Responsibilities
  • Improve and implement international marketing database requests for personalized communications and continuous campaign rollouts in EMEA, Japan, APAC, and LATAM. Own the request and deployment processes, create audience queries and advise on segmentation, set up deployment sprints, ELAs, templates, and partner with regional marketers on content to create standard processes for user communications.
  • Own and project lead the end-to-end execution and reporting on multilingual evergreen nurtures and be accountable for campaign contribution to conversion, ARR, and the number of campaigns and experiments per quarter.
  • Act as the key MarTech and Lead Scoring guide internationally, both proactively resolving practical queries, and strategically advising on our MarTech stack, as well as staying up to date on Global Lead Scoring approaches and KPIs.
  • Be responsible for the international database as a channel, responsible for collaborating closely with regional marketing managers and 3rd party partners, including SEO, Paid, Content and Marketing Operations agencies and suppliers, ensuring that both Demand Generation and Sign up targeted campaigns are built with CRM distribution in mind.
  • Reporting on the overall growth of the database, ARR influence of CRM channels, and communicating database experiments and learnings to the wider International and Global marketing teams.
  • Proactively highlighting database engagement signals, and creating hypotheses on marketing campaigns’ success, and conducting feature, product, content and event email engagement analysis through user behaviour reporting.
  • Collaborating with Global XFN partners (Marketing Operations, Tech & Systems, Demand, Analytics & Data, Brand, Business Operations & Strategy, Sales Operations, Events, Paid Marketing) to ensure a high standard and speed of execution of International database campaigns. This role will lead the International Email calendar, and collaborate to seamlessly integrate multilingual sends with existing lifecycle and global comms, while focusing on efficiency and optimisation.
Desired Qualifications
  • Data analytics stack, query and dashboard creation: eg. SQL, Tableau, Google Data Studio, Power BI. Experience with Marketing Data Warehouses: eg. Snowflake, Google Big Query.
  • Data visualisation, and experience of structuring and communicating metrics-based hypotheses and assumptions.
  • Conversion Rate Optimisation expertise.
  • Previous experience in brand marketing or copywriting within data-focused or technological aspects of Digital Marketing, for instance. Paid Acquisition, AI Marketing, Affiliate Marketing.
  • Growth Marketing Owner approach, curious about providing users and customers with the highest quality messaging that helps them achieve more with Figma.
  • Agile or Scrum Certification

Figma provides a web-based platform designed for collaborative interface design, allowing multiple users to work on the same project in real-time from different locations. This platform is particularly useful for UI (User Interface) and UX (User Experience) designers, as well as graphic designers, facilitating tasks such as prototyping, wireframing, and brainstorming. Figma serves a diverse clientele, ranging from freelance designers to large corporations, and is especially favored by tech companies and creative agencies. The company operates on a subscription-based model, offering a freemium option with basic features for free and advanced functionalities available through paid plans. Additionally, Figma generates revenue from enterprise solutions that provide enhanced features for larger organizations. By continuously improving its platform and integrating with other design tools, Figma aims to maintain customer loyalty and attract new users.

Company Size

1,001-5,000

Company Stage

Series F

Total Funding

$728.6M

Headquarters

San Francisco, California

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for remote collaboration tools boosts Figma's user base and revenue.
  • Figma AI attracts users seeking innovative generative AI design solutions.
  • The rise of low-code platforms aligns with Figma's mission, expanding market reach.

What critics are saying

  • Legal challenges, like the lawsuit against Motiff, could harm Figma financially and reputationally.
  • Figma AI may face scrutiny over data privacy, affecting user trust.
  • Discomfort with UI 3.0 update could lead to user dissatisfaction and loss.

What makes Figma unique

  • Figma offers real-time collaboration, enabling simultaneous design work across locations.
  • The platform integrates with development tools, enhancing appeal to designers and developers.
  • Figma's freemium model attracts a wide range of users, from freelancers to enterprises.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Competitive salary & equity

Retirement with company contribution

Mental health and wellness benefits

Company recharge days

Work from home stipend

Health, Dental, & Vision

Parental leave & fertility support

Generous PTO

Learning & development stipend

Cell phone reimbursement

Growth & Insights and Company News

Headcount

6 month growth

-33%

1 year growth

7%

2 year growth

14%
Vaadin
Jan 9th, 2025
Top 5 Vaadin YouTube videos in 2024

This video demonstrates how Vaadin integrates with Figma, allowing developers and designers to collaborate more effectively.

Dice Academy
Dec 10th, 2024
Why Figma is the best tool for aspiring UI/UX designers

Figma is the perfect tool to develop UI/UX designer skills as it comprises distinctive features tailored for emerging designers.

Tech in Asia
Dec 3rd, 2024
Figma takes Singapore rival to court

Figma is suing Motiff in Singapore and the US.

Technology Connect
Nov 24th, 2024
Figma Releases the Pattern Library

TLDR: Figma has introduced a new Pattern Library feature, allowing designers to create, share, and manage reusable design components efficiently.

B&T
Nov 12th, 2024
Figma Opens First Australian Office In Sydney

Figma, a collaborative product design and development platform, is opening an office in Sydney, its first in Australia.