Full-Time

Account Executive

B2B

Posted on 5/6/2026

Good Eggs

Good Eggs

201-500 employees

Online grocery delivery and meal kits

Compensation Overview

$72k - $90k/yr

Oakland, CA, USA

Hybrid

Hybrid role with a mix of remote work and in-person meetings; local travel within the Bay Area may be required.

Category
Sales & Account Management
Required Skills
Lead Generation
Forecasting
Requirements
  • Five or more years of sales experience, preferably in business-to-business, food, hospitality, or related industries.
  • Proven ability to independently source, manage, and close new business.
  • College degree ideal but not required.
  • Strong organizational skills with the ability to manage multiple deals simultaneously.
  • Technological savviness with comfort using systems, productivity tools, and sales technology.
  • Collaborative working style with the ability to partner cross functionally.
  • Willingness to travel locally as required.
  • Ability to work with minimal oversight in a hybrid environment.
Responsibilities
  • Own 100 percent of new business acquisition for assigned market.
  • Prospect and generate leads independently through outbound outreach, referrals, and local market research.
  • Build and manage a robust pipeline of qualified opportunities.
  • Lead discovery conversations to understand customer needs and position Good Eggs appropriately.
  • Close new accounts and support successful onboarding.
  • Maintain accurate forecasting, pipeline hygiene, and activity tracking.
  • Manage pricing discussions, proposals, and contracting in line with company guidelines.
  • Operate with a high degree of organization and follow through across all deals.
  • Meet or exceed assigned sales targets.
  • Work cross functionally with Operations, Food, and Customer teams to support account launches.
  • Collaborate on menu, product, or assortment discussions when relevant to customer needs.
  • Represent customer feedback back to internal teams to inform product and process improvements.
  • Build a strong local presence in the Bay Area and/or Los Angeles market.
  • Attend meetings, site visits, and local events as needed to support sales efforts.
  • Travel within the market to meet customers and partners.
Desired Qualifications
  • Experience selling to offices, restaurants, cafes, or other foodservice customers.
  • Familiarity with local food systems, hospitality, or grocery.
  • Experience operating in a quota driven, outbound sales environment.

Good Eggs is an online grocery delivery service that helps customers shop for a wide range of food and beverage items, from fresh produce and meats to baked goods and drinks. Customers use the website to browse, choose items based on preferences like preparation time, serving size, and dietary needs (gluten-free, paleo, plant-based, and more), and then receive the groceries delivered to their door on a selected delivery day. The company earns revenue from selling groceries, plus additional income from gift cards and curated meal kits, and it highlights seasonal items and holiday gifts to boost sales. Compared with typical grocers, Good Eggs focuses on convenience, product variety, and accommodations for dietary needs and curated meal options, aiming to make healthy and specialty foods easier to access. Overall, its goal is to provide a convenient, quality-focused online shopping and home-delivery experience for a broad range of dietary preferences.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$201.5M

Headquarters

Oakland, California

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • GrubMarket's $3.5B valuation provides logistics scale post-acquisition.
  • MyForest Foods MyBacon launches West Coast via Good Eggs partnership.
  • 2026 trends in protein, fiber, and flavor-forward eating align perfectly.

What critics are saying

  • GrubMarket integration dilutes premium D2C brand in 6-12 months.
  • Instacart and Amazon Fresh commoditize grocery delivery immediately.
  • B2B shift shuts D2C operations within 12-18 months.

What makes Good Eggs unique

  • Good Eggs combines absurdly fresh local produce with curated meal kits.
  • Exclusive Momofuku at Home collection via Good Eggs Select nationwide.
  • Caters to gluten-free, paleo, and plant-based dietary needs.

Help us improve and share your feedback! Did you find this helpful?

Your Connections

People at Good Eggs who can refer or advise you

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Sick Leave

Paid Vacation

401(k) Retirement Plan

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
TechCrunch
Aug 6th, 2024
EXCLUSIVE: GrubMarket has acquired Good Eggs

Sources with knowledge of the deal said it was an all-stock transaction that valued Good Eggs slightly above its previous valuation of $22 million.

TechCrunch
Aug 6th, 2024
GrubMarket has acquired Good Eggs

TechCrunch has learned and confirmed that GrubMarket, the startup that has quietly built a B2B empire in produce and grocery logistics and is now valued at $3.5 billion, has acquired Good Eggs, a once-feted fresh food delivery startup that has fallen on hard times recently.

Perishable News
Jun 27th, 2024
MyForest Foods Plants Roots on the West Coast with Good Eggs Retail Partnership

GREEN ISLAND, NY - MyForest Foods Co. announced that MyBacon strips, the company's award-winning product, will be available to consumers on the West Coast for the first time ever through a strategic retail partnership with Good Eggs, an online grocery that connects the quality of the farmer's market with the convenience of home delivery.

AlleyWatch
Mar 27th, 2023
The Weekly Notable Startup Funding Report: 3/27/23 – AlleyWatch

Founded by Honghao Deng and Jiani Zeng in 2019, Butlr has now raised a total of $33.0M in total equity funding and is backed by Qualcomm Ventures.

The Business Journals
Mar 24th, 2023
Good Eggs sees massive decline in valuation as it raises new funds

What's happening at Oakland-based grocery delivery company Good Eggs?

INACTIVE