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About Good Eggs
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$201.5M
Headquarters
Oakland, California
Founded
2011
Overview
Good Eggs provides an online grocery delivery service that focuses on convenience, quality, and variety for consumers. Customers can shop for a wide selection of products, including fresh produce, meats, baked goods, and beverages, while also catering to specific dietary needs such as gluten-free, paleo, and plant-based options. The shopping experience is facilitated through the company's website, where users can choose items based on their preferences and schedule deliveries to their homes. Good Eggs differentiates itself from competitors by offering curated meal kits and seasonal items, along with gift cards, which create additional revenue streams. The company's goal is to enhance the grocery shopping experience by making it easier and more tailored to individual customer needs.
Simplify's Take
What believers are saying
- Growing demand for plant-based and alternative proteins benefits Good Eggs' diverse product offerings.
- The rise of personalized nutrition creates opportunities for tailored meal kits and grocery options.
- Increased consumer interest in sustainability aligns with Good Eggs' eco-friendly packaging initiatives.
What critics are saying
- Increased competition from Instacart and Amazon Fresh challenges Good Eggs' market position.
- The acquisition by GrubMarket may lead to strategic shifts alienating existing customers.
- Financial struggles and valuation decline may hinder investment in technology and infrastructure.
What makes Good Eggs unique
- Good Eggs offers a unique combination of fresh produce, meal kits, and beverages.
- The company focuses on local and organic produce, supporting sustainable farming practices.
- Good Eggs provides exclusive culinary experiences, like the Momofuku at Home collection.
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Funding
Total Funding
$201.5M
Above
Industry Average
Funded Over
5 Rounds
BenchmarkBenefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Paid Sick Leave
Paid Vacation
401(k) Retirement Plan
Company News
Sources with knowledge of the deal said it was an all-stock transaction that valued Good Eggs slightly above its previous valuation of $22 million.
TechCrunch has learned and confirmed that GrubMarket, the startup that has quietly built a B2B empire in produce and grocery logistics and is now valued at $3.5 billion, has acquired Good Eggs, a once-feted fresh food delivery startup that has fallen on hard times recently.
GREEN ISLAND, NY - MyForest Foods Co. announced that MyBacon strips, the company's award-winning product, will be available to consumers on the West Coast for the first time ever through a strategic retail partnership with Good Eggs, an online grocery that connects the quality of the farmer's market with the convenience of home delivery.
Founded by Honghao Deng and Jiani Zeng in 2019, Butlr has now raised a total of $33.0M in total equity funding and is backed by Qualcomm Ventures.
What's happening at Oakland-based grocery delivery company Good Eggs?
Good Eggs is Hiring for 1 Jobs on Simplify!
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Accounting
1 Open Roles
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About Good Eggs
Industries
Food & Agriculture
Consumer Goods
Company Size
201-500
Company Stage
Growth Equity (Venture Capital)
Total Funding
$201.5M
Headquarters
Oakland, California
Founded
2011
Good Eggs is Hiring for 1 Jobs on Simplify!
Find jobs on Simplify and start your career today
Accounting
1 Open Roles
People Also Viewed
Discover companies similar to Good Eggs