Inventory Partnerships Manager

StackAdapt appoints two senior sales directors to strengthen Singapore team. by Caleb Baldo August 21, 2026. Its What's NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia - and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more! Singapore - StackAdapt, the AI-powered marketing company, has appointed Dorina Leititis and Lavin Vaswani as Sales Directors in Singapore, expanding its Southeast Asia operations amid growing regional demand for AI-driven advertising tools. In her new role, Leititis will focus on growing relationships with agency holding groups and key direct clients across Southeast Asia. She joins StackAdapt after 12 years at Google, where she worked across EMEA, APAC and other markets, partnering with leading agencies and advertisers. She most recently led the strategic go-to-market and commercialisation of Google's AI-powered advertising solutions, including Demand Gen and PMax, across the region. Meanwhile, Vaswani will focus on opening new enterprise accounts and building partnerships with agencies and advertisers across the region. He brings more than 15 years of experience in digital media, including roles at Microsoft, Amazon, Adara and Quantcast, and has led regional business development, launched new markets and worked with brands across the travel, finance, technology and retail sectors. "Asia-Pacific is a high potential market, and Singapore is the hub for key decision-making in South East Asia. By increasing our presence in the region we are giving local marketers access to more AI-powered tools that are driving growth for our partners globally," said Deirdre Chew, Director of Sales for Southeast Asia at StackAdapt. The appointments coincide with the rollout of two new AI-powered StackAdapt products in the region. ChatGPT Ads is now available to advertisers, alongside Ivy Studio(TM), an AI-first advertising hub designed to help marketers uncover opportunities and act on them faster. Commenting on her appointment, Leititis said, "StackAdapt is thinking beyond AI as a campaign optimisation tool. The vision is to build it into every stage of the advertising journey, and Ivy Studio is a good example of that ambition." "I've spent most of my career bringing new technology to market, so joining a company at this point in its regional growth was an easy decision," added Leititis. "My focus will be on building long team relationships across the region rather than looking at short term revenue," said Vaswani. "That means being clear about where StackAdapt's technology genuinely solves a unique problem, whether that's diversifying beyond the walled gardens, improving omnichannel measurement or activating AI-driven audiences." With tighter regulations reshaping APAC's social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater - download the free guide here. With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater - download the free guide here.

Ansira selects StackAdapt as strategic DSP following comprehensive evaluation of the programmatic media landscape. Published On: August 13, 2026 TORONTO, ON - August 13, 2026 - StackAdapt, the leading AI advertising and orchestration platform, today announced a strategic partnership with Ansira, the platform of record for brand-to-local ecosystems. StackAdapt will serve as a demand-side platform (DSP) for Ansira, powering programmatic media activation on behalf of its clients to execute high-volume, local campaigns more efficiently while delivering measurable results. During the evaluation, Ansira assessed each platform's ability to support large volumes of hyperlocal campaigns, optimize toward business KPIs, streamline campaign execution, and provide transparent measurement. StackAdapt's AI-powered optimization, precise geolocation targeting, intuitive campaign management and measurement capabilities, including footfall attribution and brand lift, aligned closely with those priorities. "Ansira supports some of the world's largest brands in executing thousands of local marketing campaigns efficiently while proving measurable business outcomes," said Mike Novosel, Vice President, Strategic Partnerships & Alliances at StackAdapt. "StackAdapt combines AI-powered optimization, intuitive workflows, precise targeting, and transparent measurement in a platform that's built to scale. We're excited to help Ansira deliver even greater value for its clients." Ansira supports over 500 brands operating across complex brand-to-local networks and manages $7.2 billion in marketing dollars through its platform. The partnership will help its teams efficiently manage high volumes of locally relevant campaigns, improve campaign performance through AI-powered optimization, reach audiences with greater precision, accelerate the time from strategy to activation, and measure results against business KPIs. "Programmatic media continues to evolve, and our clients need technology that can support the scale and complexity of brand-to-local marketing while delivering measurable results," said James Morse, Senior Vice President of Growth and Strategic Partnerships at Ansira. "After a comprehensive six-month review of the DSP landscape, StackAdapt stood out for its campaign performance, location-based capabilities, measurement, ease of use, and client service." StackAdapt's programmatic technology and campaign support will become part of Ansira's broader brand-to-local offering. Together, the companies will collaborate on programmatic activation and measurement to help franchise and multi-location brands improve operational efficiency, execute localized media at scale, and better connect advertising investments to measurable business outcomes. About StackAdapt StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com. About Ansira Ansira is the platform of record for brand-to-local ecosystems, purpose-built to solve the challenges of fragmented and complex sales and marketing networks. Headquartered in St. Louis, Missouri, the company combines AI-infused technology, closed-loop analytics, and the expertise of 1,300+ team members to connect 500+ brands and over a million partners. Ansira provides end-to-end solutions, from dynamic content and localized experiences to funds and incentive management, empowering brands to build trust, drive measurable growth, and simplify operations across their ecosystem. For more information on Ansira visit ansira.com or LinkedIn. Media Contact StackAdapt Team StackAdapt StackAdapt is the AI-powered advertising and orchestration platform that unifies programmatic and owned channels - including CTV, DOOH, display, native, audio, email, and more - into a single platform to help marketers drive brand growth and revenue.

StackAdapt ties ROAS to $4 trillion in consumer spending data. The news: StackAdapt launched an in-platform measurement tool that ties advertising exposure to real-world purchase data, partnering with consumer transaction data company Affinity Solutions. The demand-side platform's (DSP's) Economic Impact Report draws on purchase data covering 100 million consumers - nearly one-third of the US population - giving advertisers a real-time view of return on ad spend (ROAS). Affinity's data includes more than $4 trillion in spending that covers over 5,000 brands, 150 million debit and credit cards, and over 85 billion transactions. StackAdapt built the tool around destinations, a design choice that extends its reach beyond travel marketers to any brand with a physical location, including retailers, restaurants, and other brick-and-mortar businesses. "Together with StackAdapt, we're enabling advertisers to move beyond proxy metrics and closed-system reporting by tying media exposure to real-world purchase outcomes," said Kalyan Lanka, chief product officer at Affinity Solutions, per a press release. Why this matters: The launch addresses a common complaint about digital measurement - a lack of trust that reported performance reflects real outcomes. * 78% of US marketing decision-makers believe at least 10% of their spend is wasted due to insufficient measurement, and 7% put that figure at 30% or more, per the Haus 2026 Marketing Decision Confidence Index. * About one-third of marketing leaders cite reliability concerns (34%), conflicting data (33%), and inconsistent measurement across channels (30%) as sources of that distrust. The tool closes that gap by giving advertisers a real-time ROAS view based on purchase data, allowing media buyers to adjust campaigns mid-flight instead of waiting for post-campaign reports. StackAdapt has been broadening outcome measurement across its ad formats. In Q4 2025, the company overhauled its programmatic out-of-home (OOH) platform to give buyers map views, screen previews, and venue-level pricing, directly addressing advertiser demand for proof of placement. Implications for marketers: Tying media exposure directly to purchase outcomes gives brands with physical locations a better way to connect digital ad spend to foot traffic and sales. Because the tool works in real time, media buyers can shift budget away from underperforming placements mid-campaign rather than discovering missed opportunities after the flight ends. * Test the tool's ROAS output against the attribution method currently used, since its data set might not represent every advertiser's customer base across geography or income level. * Look for competing DSPs to respond with similar purchase-linked measurement products. As pressure to prove ROI in real time builds across channels, tools that connect ad exposure to offline outcomes will be a baseline expectation for marketers. Read this with EMARKETER PRO+. Unlock unlimited insights with PRO+. You've read 0 of 2 free articles this month. Get more articles - create your free account today!