Sales Assistant Intern

Tommy Hilfiger's new fragrance with ambassador Camila Cabello. The new 'Freedom' scent comes in a bottle that embodies the brand with textures, patterns, and modern craftsmanship. September 16, 2026 Assistant Editor Tommy Hilfiger, which is part of PVH Corp., introduces Tommy Hilfiger Freedom Eau de Parfum, a new women's scent inspired by the enduring spirit that has defined the lifestyle brand since 1985. Marking the launch, Grammy-nominated singer-songwriter Camila Cabello becomes the latest Tommy Hilfiger Global Ambassador, joining the long line of cultural icons who have fronted fragrance campaigns for the brand. Tommy Hilfiger Freedom comes in a bottle that embodies the design codes of Tommy Hilfiger, reinterpreted through elevated textures, timeless patterns, and modern craftsmanship. The packaging blends the classic Tommy Hilfiger stripe with signature red, white, and blue accents, with gold finishes that offer a refined architectural feel. Inspired by the brand's design language, the bottle is defined by its heavy glass base, unique triangular footprint, bold red monogrammed cap, and signature glass ribbed detailing, creating a sculptural silhouette that feels both timeless and modern. Tommy Hilfiger Freedom introduces Clean Amber, a new olfactive positioning for a Tommy Hilfiger fragrance, blending unmistakable freshness with warm, enveloping notes to create an effortless and sophisticated scent. Created by Master Perfumer Honorine Blanc and Perfumer Alexandra Monet, the fragrance opens with lychee, layered with floral tones. Its heart is magnolia blossom, with a base of vanilla. The Tommy Hilfiger archives served as a source of inspiration throughout the process, reconnecting the brand to its fragrance heritage through a contemporary lens. Tommy Hilfiger commented: "Launching our first new prestige women's fragrance in over a decade is a very special moment for our brand. Since introducing our first perfume in 1996, we've always seen scent as another way to express the optimistic Tommy Hilfiger spirit. Freedom is a celebration of where we've come from and where we're going next. Camila brings an incredible ability to connect with people through her music, authenticity and warmth, and I couldn't imagine a better ambassador to introduce this new chapter." Directed by Gordon von Steiner, the campaign sees Camila Cabello reimagine Queen's anthem "I Want to Break Free." Her rendition of the track becomes the soundtrack to the campaign tagline "Make Every Moment Yours," celebrating the freedom to live authentically and embrace every side of yourself. This milestone signals the beginning of a new chapter for Tommy Hilfiger fragrance and reinforces the expansion of one of the business's important lifestyle categories.

Sidney Kemp joins PVH Corp. as Senior Vice President, Global Indirect Procurement. Sidney Kemp has announced his appointment as Senior Vice President, Global Indirect Procurement at PVH Corp., marking a new chapter in his procurement leadership career. Kemp joins PVH Corp. after spending nearly nine years with Adidas, where he held several leadership positions and most recently served as Vice President, Non-Trade Procurement Americas. During his tenure at Adidas, Kemp gained extensive experience across procurement, strategic sourcing and non-trade purchasing, contributing to the company's procurement operations in the Americas and broader global organisation. In his new role at PVH Corp., Kemp will focus on global indirect procurement, bringing his experience in procurement strategy, supplier management and organisational transformation to the fashion and apparel group. His move comes at a time when global apparel companies are increasingly focusing on procurement efficiency, supplier partnerships, cost optimisation and resilient global supply chains. Kemp's transition from Adidas to PVH Corp. highlights the continued movement of senior procurement talent across leading global sportswear and fashion companies as the industry strengthens its focus on strategic sourcing and supply-chain performance.

Puma SE snags Nike veteran Steve Cecchini to lead Sports Marketing. September 9, 2026 Puma SE has appointed Steve Cecchini, formerly at Nike, as its new senior vice president, sports marketing, effective October 1, 2026. He will report directly to Puma CEO Arthur Hoeld. In his new role, Cecchini will further develop Puma's sports marketing organization, managing partnerships that align with the company's brand identity, according to a company media statement. "The partnerships with our athletes, teams and federations are crucial to who we are as a brand," said Hoeld. "I strongly believe that Steve is the right person to proactively and strategically lead our team and manage Puma's Sports Marketing portfolio. He will drive our ambition to create high visibility for Puma and its performance products and clearly position us as a top three global sports brand." Cecchini joins Puma from Nike, where he most recently held the position of general manager global football clubs, federations, leagues and partnerships. In this role, he "managed complex, long-term partnerships while developing and implementing a product, marketing and marketplace strategy for the business." He joined Nike in November 2021 and served the brand in other roles in Europe, including GM Football, EMEA; and senior director, head of strategy, EMEA. Prior to Nike, Cecchini worked for PVH Corp for nearly five years, with his last role being head of P3M, strategy, transformation & business development. "Puma has an amazing legacy in supporting the world's best athletes, so for me, taking on this new role and writing the next chapter is a fantastic opportunity," said Cecchini. "We want to make the right strategic investments that perfectly match the brand and serve our athletes, clubs and federations around the world as the best partner in the industry." Image courtesy Puma SE