Director of Product Marketing

As Director of Product Marketing for Trust & Safety, you will lead and develop a high-performing Product Marketing team to drive exceptional go-to-market execution for safety products and user education initiatives. You'll develop and execute comprehensive go-to-market strategies for safety products and policies, oversee user and guardian education campaigns, and ensure alignment between Discord's safety objectives and community needs. This role requires a strategic thinker who can act as both player and coach to translate safety initiatives into measurable trust and engagement outcomes.

What You'll Be Doing

• Strategic Safety Product Marketing: Lead go-to-market strategy for safety products, features, and policies, including content moderation tools, privacy controls, parental controls, community guidelines, and proactive safety measures to expand trust and platform adoption.
• User Education & Awareness Strategy: Develop and execute comprehensive education campaigns around safety features, digital citizenship, and responsible platform use, ensuring alignment with overall marketing objectives and community values.
• Cross-Functional Safety Leadership: Build and nurture strong relationships with Trust & Safety cross-functional teams, including Policy, Legal, Product, and Engineering, serving as the primary liaison between safety initiatives and marketing execution to ensure seamless collaboration.
• User Engagement & Advocacy: Partner with cross-functional teams to develop safety-focused content, educational resources, and safety initiatives that make Discord a safer place and contribute to the well-being of our community members.
• Safety Metrics & Impact Measurement: Define KPIs for safety marketing initiatives, track sentiment and safety feature adoption, and provide data-driven insights to continuously refine safety communication strategies and demonstrate clear impact on user trust and platform health.
• Industry Leadership & Thought Leadership: Stay informed about digital safety trends, regulatory developments, and industry best practices to identify emerging opportunities and represent Discord as a leader in platform safety innovation.
• Safety Messaging & Storytelling: Partner with Comms lead todevelop compelling narratives for safety initiatives targeted at diverse audiences, including teen and adult users, guardians, educators, policymakers, and advocacy groups, ensuring consistent messaging across all channels. 

What You Should Have

• 10+ years of product marketing experience with at least 5 years in trust and safety, platform integrity, or digital safety marketing, preferably within the gaming, social media, or technology industry.
• Passion for creating safer online communities and a deep understanding of user behavior, community dynamics, and the unique challenges of maintaining safety at scale.
• Experience leading and scaling safety marketing teams, with demonstrated success in developing user and parental education strategies.
• Strategic mindset combined with an action-oriented approach to safety challenges and user protection, with proven success in developing marketing strategies that drive safety feature adoption and user trust.
• Deep understanding of online safety ecosystems, content moderation, privacy regulations, and platform governance across gaming and social communication platforms.
• Exceptional communication and presentation skills, with proven ability to build relationships with executive-level stakeholders and effectively communicate complex concepts to diverse audiences.
• Experience managing marketing budgets for safety initiatives and developing content strategies that balance user education with brand protection.
• Demonstrated leadership abilities with experience in cross-functional collaboration and shaping trust, safety, and well-being product and initiatives.
• Strong analytical skills with experience measuring the effectiveness of safety marketing campaigns and translating safety metrics into actionable marketing insights.

Candidates must reside in or be willing to relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, San Francisco, San Mateo, Santa Clara, Solano, and Sonoma counties). Relocation assistance may be available.

Office Guidance: For this role, candidates must be willing to be in the office a minimum of 1 day per week. 

The US base salary range for this full-time position is $300,000 to $337,000 + equity + benefits. Our salary ranges are determined by role and level. Within the range, individual pay is determined by additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include equity, or benefits.