K

KnitWell Group

Operates multiple apparel brands nationwide

Creative Director

Full-Time
No salary listed
Expert
Bachelor's
Fort Myers, FL, USA
In Person
Growth & MarketingBrand & Creative Marketing

About the job

Requirements
  • A Bachelor's degree or equivalent education and work history is required.
  • At least 5 years of on-set photographic art direction experience is required.
  • At least 3 years of experience in a creative management role is required.
  • A strong portfolio demonstrating on-set art direction, mood boarding, and creative concept development through execution is required.
  • Ability to develop and execute omnichannel campaigns is required.
  • Ability to develop and adhere to strict brand style guides, design systems, and pattern libraries is required.
  • Experience managing multiple complex creative projects, with the ability to adapt to changing business needs, is required.
  • Experience concepting and designing with a hands-on approach is required.
  • Working understanding of CSS, HTML5, and JavaScript, along with knowledge of best practices and the development process, is required.
  • Experience with typography, Photoshop, Illustrator, and InDesign, and the ability to work within Figma to create a collaborative workflow, is required.
  • Experience with multichannel campaign development is required.
  • Ability to work under pressure in a fast-paced environment with a variety of people and personalities is required.
  • The candidate must have relationship-building skills and the ability to coach other designers.
  • A deep understanding of the creative landscape and new digital technologies is required.
Responsibilities
  • Manage the creative process from concept to completion for assigned seasonal campaigns, working with creative leadership to develop concepts, align on photo-shoot execution, and manage assets according to brand standards.
  • Develop seasonal marketing concepts, initial creative visuals, and campaign photography for all sales channels.
  • Lead, develop, and execute photography and video assets that meet brand objectives and maintain brand integrity across all channels.
  • Translate marketing objectives into clear creative strategies in partnership with the creative leader.
  • Lead and manage brand and campaign photo retouching and cataloging.
  • Partner with the copy team to align copy and art and deliver product and brand stories.
  • Create an asset-shooting roadmap to guide the working team in building go-to-market creative after assets are delivered.
  • Ensure brand individuality and standards are maintained across all marketing channels.
  • Leverage customer data to drive decisions in partnership with customer analytics and marketing.
  • Adhere to production schedules, PLC timelines, and deliverables while helping manage the team's priorities and time.
  • Stay current on fashion, style, design, popular culture, and social trends in the competitive landscape.
  • Share best practices with design team members to foster strong design skills and creative practices.
  • Plan and direct photo shoots, including pre- and post-production, and partner with producers to identify talent and vendors and develop a brand-appropriate model roster.
  • Develop graphics and layouts for marketing channels and collateral as needed.
Desired Qualifications
  • Vertical retail, fashion, luxury, or beauty industry experience is strongly preferred.
  • A strong curiosity about and desire to learn the women's intimate-apparel landscape, the WHBM brand, and the needs of existing and prospective customers is preferred.
  • A track record of successfully working collaboratively across teams is preferred.

About the company

KnitWell Group unites several well-known women’s fashion brands—Ann Taylor, Chico’s, Lane Bryant, LOFT, Soma, Talbots, and White House Black Market—into a large specialty apparel company in the United States with around $6 billion in annual sales. Its products are women’s clothing and accessories sold under these brands through stores and online, spanning a mix of styles and sizes across its portfolio. The company differentiates itself by operating a broad brand family rather than a single label, offering multiple price tiers and fit options through its brands to serve a wide range of customers, and leveraging both mall-based and e-commerce channels for omnichannel shopping. KnitWell Group’s goal is to provide accessible, brand-led fashion across its network of labels and stores, growing its market share in the specialty apparel segment.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Get referred to KnitWell Group

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Simplify Jobs

Simplify's Take

What believers are saying

  • Jessica Sibley's June 2026 board seat brings media transformation expertise into 2027 planning.
  • Sarah Evans and Angelica Munson, both hired in 2026, strengthen talent, data, and culture.
  • Lease non-renewal closures improve margins by cutting weak stores before 2027 rent resets.

What critics are saying

  • Selective 2026 closures at LOFT, Ann Taylor, Chico's, and Talbots signal shrinking mall demand.
  • California's February 2026 Prop 65 notice names KnitWell Holdings and Lane Bryant Brands OpCo.
  • Talbots and Chico's trail Loft and Ann Taylor online, exposing a weak digital monetization gap.

What makes KnitWell Group unique

  • KnitWell runs eight brands, 3,000 stores, and nearly $6 billion annual sales under Sycamore.
  • Lizanne Kindler chairs Boston Fed in 2026, signaling rare scale and credibility.
  • Angelica Munson's September 2026 mandate unifies customer data, AI marketing, and personalization across brands.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • Paid Vacation
  • Paid Holidays
  • Hybrid Work Options
  • Remote Work Options

Company News

PR Newswire
Sep 22nd, 2026
Angelica Munson joins KnitWell Group as chief digital & customer data officer

KnitWell Group, a specialty retail apparel company with eight American brands, has appointed Angelica Munson as Chief Digital & Customer Data Officer. In this newly created role, Munson will lead enterprise strategy across customer data, AI-enabled marketing tools, personalisation, and digital marketing. Munson brings over two decades of executive leadership experience in digital transformation and customer engagement across beauty, fashion, and retail industries. She joins from Shiseido Group, where she served as Global Chief Digital Officer, launching a Beauty Tech Lab powered by AI-driven skin diagnostics. Previously, Munson held senior roles at Fast Retailing and Estée Lauder's Clinique brand. KnitWell Group serves over 21 million customers nationwide through brands including Ann Taylor, LOFT, Lane Bryant, and Talbots.

PR Newswire
Jun 23rd, 2026
TIME CEO Jessica Sibley joins KnitWell Group board of directors

KnitWell Group has appointed Jessica Sibley, CEO of TIME, to its board of directors. Sibley brings over two decades of experience in brand transformation and growth across global media organisations. As TIME's CEO since 2022, Sibley has led the 103-year-old brand's evolution into a diversified global enterprise spanning journalism, digital media, live events and television production. She previously served as chief operating officer and chief revenue officer at Forbes, and held senior roles at The Wall Street Journal and Bloomberg. KnitWell Group operates eight American apparel brands including Ann Taylor, Chico's, LOFT and Talbots, serving over 21 million customers. The company is backed by private equity firm Sycamore Partners.

PR Newswire
Mar 24th, 2026
Sarah Evans named chief human resources officer at KnitWell Group

KnitWell Group, a specialty retail apparel company with eight American brands, has appointed Sarah Evans as chief human resources officer. Evans will lead human resources across KnitWell's portfolio, which includes Ann Taylor, Chico's, Lane Bryant, LOFT and Talbots, whilst overseeing corporate communications, belonging and philanthropy. Evans brings extensive experience from large, multi-channel businesses. Most recently, she served as chief human resources officer at Ocean Spray, leading global human resources and corporate communications. Previously, she held senior HR roles at Terminix and Walmart, supporting workforces ranging from 4,000 to over two million employees worldwide. KnitWell Group serves more than 21 million customers nationwide and operates as one of the largest speciality apparel companies in the United States.

First for Women
Mar 8th, 2025
See Ann Taylor's New Look: A Rebrand That's Still Classic, Chic and Made for Women of All Generations

Then, in 2015, Ann Inc. was acquired by Ascena Retail Group for $2.16 billion.