On Premise Trade Marketing Specialist
Red Bull
On Premise Trade Marketing Specialist
Red Bull
Manufactures and markets energy drinks
LIVING THE RED BULL CULTURE AND COMPANY VALUES
Create “kindred spirits”. Act as a role model.
Have a “can-do” attitude and talk about opportunities instead of challenges.
Be an active ambassador for the Red Bull brand and product.
ON PREMISE INSIGHTS MANAGEMENT
Be a peer to the national Red Bull Brand Team (cross departmental collaboration).
Translate national research initiatives and insight generation into On Premise actionable focus areas.
Continuously observe market trends and actively search for new business opportunities in the market, identifying potential for improving and adding new marketing activities.
Collect and share the latest consumer, industry and category trends and insights from external sources.
BUSINESS PARTNER TO THE NATIONAL ON PREMISE KEY ACCOUNT MANAGERS
Collaborate with Key Account Management on identifying the relevant sales universe and business opportunities.
Develop sales-in presentations and support Key Account Managers in customer negotiations and new business opportunities.
Contribute to building and executing Business Plans, with consumer and industry initiatives.
LEADING THE NATIONAL ON PREMISE EXECUTION AND ACTIVATION STRATEGY
Translate global execution and activation guidelines with local relevant insights and facts.
Support, train and coach the On Premise field team in perfect execution and activation of accounts and events.
Lead national consumption activation calendar and creative strategy.
Collaborate with creative partners on tailor-made solutions for top customers.
At least 3 years of experience in Trade Marketing, Customer Marketing or Channel Marketing, ideally within FMCG, beverages, foodservice or the Out of Home industry.
Previous experience with organized foodservice channels, such as LSR/QSR, FSR, organized HoReCa groups or contract foodservice, is strongly preferred.
Proven experience in developing customer-specific marketing plans and activation programs, ideally for structured or multi-site customers.
Experience working in close partnership with Sales and Key Account Management teams.
Ability to understand customer business models and translate consumer and market insights into actionable marketing solutions.
Strong commercial mindset and understanding of sales processes and Key Account dynamics.
Strong analytical, project management and presentation skills; ability to manage multiple projects and stakeholders simultaneously.
Creative, proactive and solution-oriented mindset, combined with a hands-on “do-it-now” attitude.
Strong communication and teamwork skills.
Fluent Italian and English.
Annual gross salary: starting from € 34.240, based on your level of experience, technical skills, and scope of responsibilities. Our company applies the National Collective Labour Agreement for Commerce (CCNL Commercio).
Red Bull S.r.l. is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
Red Bull S.r.l. promotes equal opportunities in compliance with Legislative Decree No. 96/2026, issued in implementation of European Directive 2023/970 regarding pay transparency and the strengthening of the principle of equal gender pay. We welcome all applications, regardless of age, gender, disability, sexual orientation, religion or ethnicity.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
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