Full-Time

Associate Director

Strategy

Posted on 9/11/2024

Barkley

Barkley

501-1,000 employees

Full-service marketing and advertising agency

Consulting
Consumer Software
Consumer Goods

Mid, Senior

Denver, CO, USA

Category
Strategy Development
Business & Strategy
Requirements
  • Experience driving strategy within CPG and food brands is a plus
  • Innovation strategy, workshop facilitation and product concept development is a plus
  • Sample work will be requested in the interview process
  • Exhibit high-level writing and presentation skills
  • Must demonstrate deep experience in insight and research practices
  • Excellent reasoning ability: Ability to define problems, collect information, establish facts, draw valid conclusions, and make creative leaps
  • Bachelor’s degree is preferred
  • 6+ years of direct work experience in the strategy field
Responsibilities
  • Contributes to best-practice solutions for the overall strategic process at Barkley.
  • Leads and participates in strategy development for clients and new business
  • Responsible for generating the Red Thread, or the actionable strategic idea, in any brand engagement
  • Contributes to best-practice solutions for the overall strategic process at Barkley, may begin to manage / mentor Strategists
  • Becomes an invaluable resource for clients in terms of overall strategic guidance
  • Writes and presents micro and macro-level creative briefs for all initiatives
  • Lead integrated idea teams in idea sessions and workshops
  • Recommends and manages research that will aid in the consumer insight-gathering and strategic process
  • Monitors and interprets cultural and social trends relevant to client business
  • Presents insights/implications/opportunities in client and new business
  • Finds creative, differentiating ways to gain insights, using known tools (qualitative and quantitative), as well as unique and new approaches

Barkley is a marketing and advertising agency that helps brands connect with modern consumers across various sectors, including finance, healthcare, and retail. The agency provides a range of services such as advertising, product innovation, and digital platform optimization, using consumer insights to create effective campaigns. Unlike many competitors, Barkley focuses on both brand marketing and performance marketing to meet the unique needs of each client. Their goal is to combine creativity with data-driven strategies to ensure brands remain relevant and engaging.

Company Stage

M&A

Total Funding

$5.1M

Headquarters

Kansas City, Missouri

Founded

1964

Simplify Jobs

Simplify's Take

What believers are saying

  • The merger with OKRP and acquisitions like Adlucent and Smiths Agency provide employees with opportunities to work on a broader range of high-profile clients and projects.
  • Barkley's commitment to 'Whole Brand Thinking' and ESG issues aligns with the growing consumer demand for purpose-driven brands, offering employees a chance to work on meaningful and impactful campaigns.
  • The company's diverse client base across multiple industries ensures job stability and a wide array of experiences for employees.

What critics are saying

  • The rapid expansion through mergers and acquisitions could lead to integration challenges, affecting company culture and operational efficiency.
  • The highly competitive marketing and advertising industry requires constant innovation, which can be stressful and demanding for employees.

What makes Barkley unique

  • Barkley's merger with OKRP and acquisitions like Adlucent and Smiths Agency significantly expand its capabilities and market reach, setting it apart from other independent agencies.
  • Their focus on 'Whole Brand Thinking' and deep consumer insights ensures that campaigns are not only creative but also data-driven and relevant to modern consumers.
  • Barkley's ability to offer a comprehensive suite of services, from digital platform optimization to influencer activations, makes it a one-stop shop for diverse marketing needs.

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