Full-Time

CRM Marketing Manager

Posted on 9/30/2024

Orchard

Orchard

501-1,000 employees

Streamlines home buying and selling process

Real Estate

Junior, Mid

Remote in USA

Remote role available for candidates in California and other specified states.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
SQL
Segment
Marketing
Looker
Requirements
  • 2+ years of experience working with CRM and marketing automation tools (Iterable, Segment a plus).
  • Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks.
  • Comfort digging into data to figure out the “why” behind results and building out reporting (Looker, SQL a plus).
  • Experience working with product and engineering teams to provide detailed requirements around projects.
Responsibilities
  • Create and deploy cross-channel campaigns within our marketing automation tools.
  • Identify testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals.
  • Measure results on a daily and weekly basis against campaign-specific conversion metrics.
  • Institute and maintain industry best practices across CRM platforms and channels.
  • Operate cross-functionally across marketing, sales, design, product, and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual.

Orchard operates in the residential property market, focusing on making the process of buying and selling homes more efficient and less stressful for clients. Their main service is the 'Move First' approach, which allows clients to purchase a new home before selling their current one, alleviating the pressure of coordinating both transactions. This is supported by a guaranteed back-up offer that provides security for sellers. Additionally, Orchard offers free home valuations that are claimed to be 30% more accurate than typical valuations, helping clients understand property values better. Unlike traditional real estate agencies, Orchard's unique services and focus on client convenience may allow them to charge a premium for their offerings. The goal of Orchard is to simplify the home buying and selling experience, making it more accessible and less daunting for individuals and families.

Company Stage

Series D

Total Funding

$228.6M

Headquarters

New York City, New York

Founded

2017

Growth & Insights
Headcount

6 month growth

19%

1 year growth

22%

2 year growth

-9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Orchard ranks in the top 10 fastest-growing real estate companies in the U.S.
  • Expansion into Arizona, Oregon, and Washington opens new market opportunities.
  • Increased demand for digital real estate transactions aligns with Orchard's tech-driven model.

What critics are saying

  • Rising interest rates could deter potential homebuyers, impacting Orchard's core business.
  • iBuying platforms like Opendoor pose competitive threats to Orchard's 'Move First' approach.
  • Expansion into new markets may strain Orchard's resources and operational capabilities.

What makes Orchard unique

  • Orchard's 'Move First' approach allows clients to buy before selling their current home.
  • They offer free home valuations claimed to be 30% more accurate than competitors.
  • Orchard provides a comprehensive suite of vendor partner services for home improvement.

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Benefits

Comprehensive benefits - We offer medical, vision, and dental benefits for employees and dependents, with some plans fully sponsored by Orchard.

Paid parental leave - We offer new parents up to 18 weeks paid leave to bond with their newborns—plus a customized one-month transition period to ease into life as a working parent.

Paid family leave - We offer up to 10 weeks paid leave for employees who need to care for sick family members.

Flexible paid time off - We count your contributions, not vacation days. Take the time you need to recharge and refresh.

Team events - From monthly town hall meetings to team lunches and gatherings outside of the office, we make time to celebrate wins and unwind together.

Paid industry certification - We cover dues on licenses and renewal fees for brokers, realtors, and more.

INACTIVE