Full-Time

Influencer Marketing Executive

Posted on 4/19/2023

Farfetch

Farfetch

1,001-5,000 employees

Global luxury fashion e-commerce platform


Senior, Expert

London, UK

Required Skills
Agile
Communications
Marketing
Requirements
  • You are experienced in executing livestreams and have a strong knowledge of key livestream trends
  • You are skilled in communications, able to produce captivating copy to drive viewer engagement and conversion
  • You have experience of working in eCommerce, with a working knowledge of key marketing channels and amplification touchpoints
  • You have demonstrated strong data and analytical skills and have an ability to interpret results, anticipate challenges and form solutions with keen attention to detail
  • You are a strategic thinker and are able to make recommendations on how to strengthen process and methodology
  • You are able to identify and resolve ambiguity, drive prioritisation between objectives and teams, and surface and address risks to success
  • You are solutions orientated and have experience of problem solving
  • You are a strong team player skilled in stakeholder management, ready to collaborate and build relationships in order to influence key stakeholders
  • You are driven, forward thinking, innovative and agile and comfortable working in a fast-paced, adaptable environment
Responsibilities
  • Prepare livestreams, communicating any risks ahead of time and working with the relevant stakeholders to implement effective solutions
  • Ensure the smooth running of weekly livestreams, communicating with our customers and encouraging chat engagement. Please be aware that this role requires you to work outside of “typical office hours” on stream days, your working hours will be managed in line with Farfetch's flexible working policy. This policy allows you the freedom to adjust your daily start and finish times as needed, provided the contractual number of hours per day are worked
  • Help to define the key performance indicators for livestreams and champion continued measurement. Analyse and report on KPIs to measure success, and identify potential efficiency improvements, and help to determine solutions for at-risk areas. Provide direct support to senior members of the influencer team, and support in defining goals and actions from the livestream strategy, making recommendations based on expertise
  • Retain competitive advantage by ensuring the livestream strategy recommendations are innovative and Farfetch is positioned as a market leader
  • Support in executing and implementing the operational plan and deliver against the defined strategy ensuring a centre of excellence
  • Communicate with other departments and teams globally to exchange critical information, activities and processes. Identify opportunities and escalate risks to ensure business needs are considered and supported in the overarching Livestream strategy
  • Execute best-in-class influencer performance campaigns, delivering these within budget to achieve monthly targets
  • Analyse and monitor influencer campaign performance, making recommendations based on performance insights
  • Act as a role model for the team and initiate, encourage and facilitate positive change
  • Be a Farfetch expert on livestreams and influencer marketing
  • Support the wider Influencer Marketing team on key tasks as required

FARFETCH operates a global platform for luxury fashion, offering a diverse range of luxury items from over 1,300 top brands, boutiques, and department stores. The company also provides enterprise-level solutions to the luxury industry through its Luxury New Retail initiative, encompassing e-commerce, technology capabilities, and innovations such as Store of the Future.

Company Stage

M&A

Total Funding

$1.7B

Headquarters

, United Kingdom

Founded

2007

Growth & Insights
Headcount

6 month growth

-18%

1 year growth

-17%

2 year growth

-20%
INACTIVE