Marketing Operations Manager

About Basis

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.

Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.

"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

What you'll be doing:

Build the systems that turn buyer interest into revenue. As our Marketing Operations Manager, you’ll help design and automate Basis’s all-bound model: one connected motion across inbound, outbound, events, and nurture.

You’ll partner closely with our AI GTM Ops, GTM Engineers (GTMEs) and RevOps to turn that model into working systems. Together, you’ll connect account data, buyer signals, and campaign engagement to the next action: a personalized follow-up, a nurture sequence, or a timely handoff to sales. You’ll bring the marketing judgment to define what should happen and work with technical partners to build, test, and scale the automation.

You’ll own the marketing operations foundation that makes this work:

• Connect the buyer journey. Partner with our RevOps and AI GTM Ops on segmentation, scoring, routing, nurture, and recycling workflows so every interaction informs what happens next.

• Turn campaigns and events into pipeline. Make audience selection, lead capture, and follow-up fast, coordinated, and measurable.

• Build automation that compounds. Partner with AI GTM Ops and the GTMEs to replace repetitive work with reliable workflows and improve them as you learn.

• Show what drives revenue. Connect marketing spend and activity to pipeline and revenue. Help the team decide what to scale, change, or stop.

• Make the systems trustworthy. Keep our CRM, marketing automation, and connected tools accurate and reliable as the business grows.

You’ll shape how marketing operations works at Basis from the ground up. The opportunity is to build a system that gets smarter and more effective with every campaign.

📍 Location: NYC, Flatiron office. In-person team.

What you'll bring:

• 4+ years in marketing operations, revenue operations, or demand generation at a B2B software company

• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them

• Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)

• Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue

• Bachelor's degree or equivalent practical experience

• Ability to work in office in Manhattan 5 days per week

What we'd love to see:

• Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)

• Experience operationalizing field marketing and events as a pipeline source

• Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch

• SQL or analytics tooling experience for self-serve reporting

What Success looks like in this role:

• Startup mindset: Excited about ambiguity and rapid growth

• All-in: This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity. We are optimizing for the best folks and happy to compensate generously.
  

Benefits at Basis

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.

  • Basis will cover 100% of your Wellhub Gold membership.

  • Wellhub gives you access to gyms like Lifetime, SoulCycle, NYSC and so many more - as well as access to wellness apps like Strava & Headspace!

• Time off: Unlimited PTO + 12 paid company holidays.

• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan

• Team Culture: Monthly office activities and frequent optional team happy hours.

• Parental Support: Access to Carrot Fertility and paid parental leave.