Field Activation Specialist

Posted on 5/29/2024

Guayaki Yerba Mate

Guayaki Yerba Mate

501-1,000 employees

Provides organic, fair-trade yerba mate beverages

Consumer Goods


Austin, TX, USA

Required Skills
  • Associate or bachelor’s degree
  • 3+ years of related sales experience in DSD (direct store delivery) beverage is preferred
  • 1-2 years of experience in field marketing preferred
  • Current Driver's License with clean driving record and meet DOT driving standards
  • Demonstrated proven success in sales and account management growth in a customer/consumer facing business
  • Must be able to work independently and be able to travel regularly
  • Must have a reliable vehicle and smart phone
  • Must be insurable by the company's automobile insurance carrier
  • Ability to perform physical activities including lifting to 20 lbs. individually and moving up to 50 lbs. with assistance, as required
  • Proficient in MS Office
  • Excellent communication skills with external customers, peers, supervisors, and internal supporting departments
  • Embody the Guayaki Mission, Vision and Values
  • Planning, executing, and building relationships across accounts and targeted consumer markets
  • Driving successful sales and distribution execution at retail
  • Local activation of the brand
  • Executing against a calendar with priorities and objectives aligned with monthly business plans
  • Working with Distribution teams to ensure collaborative working relationship with DPM in responsible markets
  • Expanding channel presence to On-premise
  • Actively identifying and leading the opening of new accounts
  • Leading sampling, brand/marketing development campaigns in Key Retailers
  • Active use of Karma to support and monitor in-store promotion execution and display activity within new/existing accounts
  • Ensuring the brand is adequately merchandised according to planogram standards
  • Organizing and executing events to sample products and align with local DPM and pursue distributor cost-sharing
  • Directing consumers to priority local chain accounts that carry Guayaki to ensure that sampling investments lead to awareness, trial, repeat purchase, and loyalty from consumers
  • Identifying local trend setters and influencers to deliver an ongoing product seeding program & fridge rotation program to build awareness in identified communities of opinion leaders

Guayakí Yerba Mate offers a range of ready-to-drink beverages and loose-leaf products brewed with yerba mate sourced from regenerative, organic, and fair-trade certified suppliers, and infused with real fruit juices and herbs. The main technologies used in the products include brewing with yerba mate and infusing with real fruit juices and herbs.

Company Stage


Total Funding



Sebastopol, California



Growth & Insights

6 month growth


1 year growth


2 year growth