A bachelor's degree or equivalent in Marketing, Business Administration, Communications, Media, or a related field.
Professional experience in food and beverage marketing is listed as 5–8+ years but explicitly stated as not required.
Be well-versed in traditional and digital marketing tactics in the food and beverage industry.
Develop skills in project management, budget management, vendor negotiation, marketing, and communication.
Have interpersonal and written communication skills to interact effectively with clients, vendors, and team members.
Have project management skills, including multitasking and translating creative ideas into actionable plans with clear return on investment.
Have experience in event planning from concept development through execution, including logistics, budgeting, and vendor management.
Understand how to market events and attract attendees through various channels.
Have written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
Be able to work in a fast-paced environment, multitask and prioritize, and collaborate closely with multiple business units.
Responsibilities
Develop and implement marketing strategies aligned with business goals and brand positioning.
Plan and execute product launches, promotions, and seasonal campaigns.
Manage brand identity across digital, print, in-store, packaging, and event channels.
Oversee digital marketing efforts, including social media, content, email, and paid advertising.
Conduct market research to analyze consumer behavior, trends, and competitor activity.
Collaborate with sales, operations, and product development teams.
Manage marketing budgets and track campaign return on investment.
Coordinate with agencies, designers, influencers, and media partners.
Ensure compliance with food labeling, advertising, and regulatory standards.
Monitor performance metrics and prepare marketing reports for management.
Job Description
Job Title: Brand Marketing Manager
Job Summary:
A Brand Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.
Key Responsibilities:
Develop and implement marketing strategies aligned with business goals and brand positioning
Plan and execute product launches, promotions, and seasonal campaigns
Manage brand identity across all channels (digital, print, in-store, packaging, events)
Oversee digital marketing efforts including social media, content, email, and paid advertising
Conduct market research to analyze consumer behavior, trends, and competitor activity
Collaborate with sales, operations, and product development teams
Manage marketing budgets and track ROI of campaigns
Coordinate with agencies, designers, influencers, and media partners
Ensure compliance with food labeling, advertising, and regulatory standards
Monitor performance metrics and prepare marketing reports for management
Qualifications
Qualifications:
Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.
5-8+ years professional experience in food and beverage marketing but not required.
The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry.
Develop skills in project management, budget management, vendor negotiation, marketing, and communication.
Possess excellent interpersonal and written communication skills to effectively interact with clients, vendors, and team members.
Strong project management skills, including the ability to multi-task and translate creative ideas into action with a clear ROI.
Gain experience in all aspects of event planning, from concept development to execution, including logistics, budgeting, and vendor management.
Understand how to market events and attract attendees through various channels.
Exceptional written and oral communication skills, including the ability to write a marketing plan that communicates high-level strategy and actionable tactics.
Team player, willing to do anything to get the job done.
Must be able to work in a (very) fast-paced environment, multi-task and prioritize, and collaborate closely with multiple business units.
Core Competencies
Customer relationship management
Promotional strategy and execution
Budgeting and ROI analysis
Data-driven decision-making
Vendor and partner collaboration
Creativity and innovation
Key Performance Indicators (KPIs)
Sales uplift and event ROI
Loyalty member growth and engagement rates
Repeat visit frequency and customer retention
Redemption and referral rates
Customer satisfaction / NPS
Additional Information
Why choose us?
We are one of the promising companies in the Philippines with different awards & recognitions. We are offering our employees these perks and benefits as follows:
Government Mandated Benefits
Pay Raise
Company Events
Travel Incentives
13th Month Pay
Paid Leaves
Promotions
What to do next?
For this role, please submit your resume. There would be an initial screening from our Talent Acquisition Team and a final interview with the Area Manager.
Please do take note that we will only reach out to candidate/s who passed our paper screening.
Send your application now or refer a candidate to us! Thank you very much!