Full-Time
Web Design Specialist
Confirmed live in the last 24 hours
Autotrader.ca
1,001-5,000 employees
Digital solutions for used car dealers
Entry
Greater Toronto Area, ON, Canada
Hybrid position requiring in-office presence.
- Graphic Design diploma or Bachelor’s degree/community college diploma, or equivalent work experience
- Strong design portfolio
- Experience with design software: Adobe CS, Adobe XD, Adobe Photoshop. Figma is a plus
- Excellent design skills, including typography, layout, colour, user interface & navigation
- Able to design for cross-platform compatibility
- Excellent written and verbal communication skills
- At home in a fast paced, agile, commercial online environment
- Creative vision and attention to detail
- Collaborative spirit, ability to give and accept feedback in a professional manner
- Familiarity with CMS such as WordPress a plus
- Design and enhance elements of client websites, to their specifications and within the parameters of our platform
- Ensure designs are optimized for our developers and effective on mobile and desktop
- Create both static and animated banner ads for customers for distribution on Trader’s marketplaces
- Maintain superior design concepts through current knowledge of web design technologies and trends
- Adhere to all technical, branding, and web content accessibility guidelines
- Work closely with developers to ensure your designs are executable, and provide design feedback as part of the QA process
- Communicate with customers for revisions and approvals
Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1975
Simplify's Take
What believers are saying
- Trader.ca's acquisition of Collateral Management Solutions expands their service offerings, potentially increasing their market share and revenue streams.
- The company's strong focus on customer support, including resources like videos and webinars, ensures dealers can maximize the platform's benefits, leading to higher customer satisfaction and retention.
- The potential sale by Thoma Bravo could bring in new investment and strategic direction, further accelerating growth and innovation.
What critics are saying
- The highly competitive nature of the digital automotive marketplace means Trader.ca must continuously innovate to maintain its edge.
- Dependence on a subscription-based model could be risky if dealers find more cost-effective alternatives.
What makes Autotrader.ca unique
- Trader.ca offers a comprehensive suite of digital solutions specifically tailored for car dealers, unlike competitors who may offer more generalized tools.
- Their subscription-based model ensures a steady revenue stream and allows for continuous platform improvements, setting them apart from competitors relying on one-time sales.
- The emphasis on simplicity and effectiveness, encapsulated in their motto 'Keep It Simple. Measure What Matters,' makes their platform user-friendly and highly efficient for dealers.
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