Senior Communications Strategist

Agency:

GS&P

Job Function:

Communications and PR

Job Subfunction:

Communications

Job Description:

SENIOR COMMUNICATIONS STRATEGIST

Lead the development of communication strategies and help teams see new possibilities for how ideas can come to life. A Senior Communication Strategist moves comfortably across channels, consumer behavior, creative ideas, and business objectives - turning complexity into a compelling communications story and giving teams clear direction on what to do next.

What are the key responsibilities?

·     Lead development of communications strategies, architectures, and integrated campaign plans.

·    Translate business, brand, audience, cultural, and media insights into clear strategic opportunities.

·     Develop compelling insights and strategic narratives that inspire creative and media thinking.

·     Recommend the right mix of channels, platforms, partnerships, and experiences based on the role each can play in the idea.

·     Bring creative media thinking into the process - identifying unexpected ways an idea can live, engage, and spread.

·     Partner closely with creative teams to strengthen ideas.

·     Work with media agencies and partners to ensure media recommendations support the strategic and creative ambition.

·     Lead key workstreams and presentations with clients and internal teams.

·     Navigate cross-functional teams, resolve ambiguity, and provide clear direction to more junior strategists.

·     Review and improve the strategic work of junior team members.

·     Teach communications strategy fundamentals across the department and agency.

·     Stay ahead of changes in media behavior, platforms, culture, technology, and measurement.

What qualities are we looking for?

·     A strong strategic thinker who turns information into insight and insight into action.

·     A persuasive storyteller who can create clarity from complexity.

·     Broadly media fluent and curious about channels beyond their traditional use.

·     Comfortable expressing and defending a point of view.

·     Collaborative, emotionally intelligent, and able to navigate different disciplines and personalities.

·     Proactive, highly organized, and able to manage multiple workstreams simultaneously.

·     Generous with knowledge and interested in developing others.

What skills and experience should you already possess?

·     Approximately 4-7 years of relevant experience in communications planning, media strategy, integrated strategy, or a related discipline.

·     Strong knowledge across a diverse range of media channels and consumer touchpoints.

·     Demonstrated ability to develop communication strategies independently.

·     Experience identifying insights and building strategic narratives.

·     Strong presentation and client-facing skills.

·     Ability to guide junior team members and direct their work.

·     Cross-discipline experience (Creative, Brand, Media, Analytics, and Account).





Salary Range: $105,000 - $135,000

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