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Tiny Health

Microbiome gut health testing and plans

Digital Experience Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • At least 5 years of experience in web or digital experience management, ideally including direct ownership of a site migration or replatform.
  • Direct accountability for uptime, monitoring, and incident response on a live website.
  • A track record designing and shipping conversion-rate optimization and experimentation programs based on clear hypotheses and statistically valid results.
  • Strong technical fluency sufficient to evaluate a developer's work and catch problems before launch, without writing code.
  • Advanced familiarity with web analytics and testing tools, such as Google Analytics 4, and ad tracking and attribution systems.
  • Experience managing external development teams, contractors, or agencies to scope, budget, and deadline.
  • Ability to explain complex technical decisions in writing so non-technical stakeholders can act without a follow-up call.
  • Previous experience in a fast-paced startup environment.

Responsibilities

  • Own the end-to-end digital user journey across websites, mobile apps, and member portals, and optimize operational efficiency for web and app platforms.
  • Advocate for accessible, inclusive, user-first design principles tailored to diverse health consumers and patients.
  • Oversee web content management systems and digital reputation touchpoints to ensure trust, accuracy, and brand alignment; catch errors, edge cases, and missing details before production to protect brand reputation and revenue.
  • Maintain site uptime and monitoring, minimize critical incidents such as site outages, broken checkout, or tracking blackouts, and drive rapid incident resolution.
  • Track key performance indicators using tools such as Google Analytics or Adobe Analytics; analyze user behavior, run conversion-rate optimization A/B tests, and improve conversion rates and engagement.
  • Ensure digital pathways respect health-data privacy standards such as HIPAA, PIPEDA, or local equivalent regulations, and maintain security and trust.
  • Lead migration of poweredbytiny.com and TH.com from Webflow to a code-based stack alongside a brand refresh, protecting page speed, tracking and attribution, and organic SEO/GEO traffic through the transition.
  • Partner with marketing, IT, clinical operations, and product teams to roll out new features, content updates, and online scheduling tools.

Desired Qualifications

  • Work experience in direct-to-consumer health or wellness companies.
  • Experience working remotely and proficiency in Slack.
  • Working knowledge of HTML, CSS, and JavaScript sufficient to scope and quality-assure a developer's work.
  • Experience in direct-to-consumer/e-commerce or consumer health and wellness.

About the Company

Tiny Health

Microbiome gut health testing and plans

Tiny Health runs microbiome tests for families, focusing on mothers and young children (0-3 years) and including pregnancy and vaginal health tests. Tests use stool or vaginal swabs and are processed in a CLIA-certified lab, with results delivered in 3-4 weeks. The company offers personalized action plans and microbiome specialist consultations, plus a retesting service to track how diet, supplements, and lifestyle changes affect gut health. Its goal is to help families optimize gut health early and reduce the risk of gut-related issues like eczema, colic, allergies, and constipation.

Company size
51-200
Company stage
Series B
Total funding
$46M
Headquarters
Austin, TX
Founded
2020

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