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Full-Time

Marketing Automation Specialist

Confirmed live in the last 24 hours

Luminate

Luminate

51-200 employees

Provides data and insights for entertainment

Data & Analytics
Entertainment

Compensation Overview

$90k - $122kAnnually

Mid

Los Angeles, CA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Sales
JavaScript
Wordpress
SEO
Salesforce
Marketing
Data Analysis
HTML/CSS
Google Analytics
Requirements
  • 3+ years of experience in Marketo development and implementation
  • Expert proficiency in Marketo & Salesforce (development and use)
  • Strong skills in Google Analytics, Wordpress, HTML, CSS, and JavaScript
  • Experience with integrating Marketo with other marketing automation tools and CRMs
  • Ability to code graphics directly in Marketo
  • Knowledge of best practices for email marketing and lead nurturing
  • Excellent communication and collaboration skills to work with cross-functional teams, various stakeholders, and executives
  • Analytical - able to carefully measure all initiatives, build campaign dashboards, and present results
  • Experience in A/B testing and data analysis with the ability to develop actionable insights
Responsibilities
  • Manage an integrated MarTech stack across various technologies (Marketo, SalesForce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, ClearBit, etc.)
  • Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messages
  • Knowledge and hands-on development experience working with Marketo, WordPress, Salesforce, HTML, XML, JavaScript and Flash
  • Strong communicator comfortable project managing marketing campaigns and initiatives
  • Experience developing and executing email campaigns, including tracking and optimizing campaign performance
  • Experience developing Marketo landing pages that collect prospect metadata that feeds into Marketo and Salesforce.
  • Understanding of email best practices, A/B testing, SEO, and domestic and international regulations
  • Stay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goals
  • Additional projects as assigned

Luminate specializes in providing data and insights for the entertainment industry, focusing on music, film, and television. The company collects and verifies data through exclusive partnerships, ensuring high integrity and reliability. Clients, including music labels and film studios, use Luminate's data to inform their strategic decisions, marketing, and content creation. Luminate's business model includes data licensing, syndication, and consulting services, allowing clients to access comprehensive datasets for market analysis and planning. The company differentiates itself through its commitment to trust and transparency, built over years of consistent data delivery. Luminate's goal is to empower clients with essential insights to navigate the entertainment landscape effectively.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2020

Growth & Insights
Headcount

6 month growth

3%

1 year growth

9%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Luminate's trusted data is essential for strategic decision-making in the entertainment industry, making it a valuable partner for major music labels, film studios, and TV networks.
  • The company's continuous innovation, such as the launch of a web-based platform and acquisition of Quansic, indicates strong growth potential.
  • Luminate's insights into niche markets, like the K-pop merchandise market, highlight their ability to identify and capitalize on emerging trends.

What critics are saying

  • The competitive landscape of entertainment data is intense, with new entrants potentially challenging Luminate's market share.
  • Dependence on partnerships and acquisitions for growth could lead to integration challenges and operational disruptions.

What makes Luminate unique

  • Luminate's exclusive partnerships and decades of experience in the entertainment industry provide a unique edge in delivering high-integrity data.
  • Their comprehensive web-based platform allows clients to access and analyze media data in unprecedented detail, setting them apart from competitors.
  • The acquisition of Quansic enhances Luminate's music data offerings, further solidifying their position as a leader in entertainment data.