Full-Time

Marketing Automation Specialist

Posted on 9/23/2024

Luminate

Luminate

51-200 employees

Provides data and insights for entertainment

Data & Analytics
Consulting
Entertainment

Compensation Overview

$90k - $122kAnnually

Mid

Los Angeles, CA, USA

Hybrid position requiring 4 days in office and 1 day work from home.

Category
General Marketing
Growth & Marketing
Required Skills
Sales
JavaScript
Wordpress
SEO
Salesforce
Marketing
HTML/CSS
Google Analytics
Requirements
  • 3+ years of experience in Marketo development and implementation
  • Expert proficiency in Marketo & Salesforce (development and use)
  • Strong skills in Google Analytics, Wordpress, HTML, CSS, and JavaScript
  • Experience with integrating Marketo with other marketing automation tools and CRMs
  • Ability to code graphics directly in Marketo
  • Knowledge of best practices for email marketing and lead nurturing
  • Marketo Certified Expert / Salesforce Marketing Cloud Developer
Responsibilities
  • Manage an integrated MarTech stack across various technologies (Marketo, SalesForce, SalesLoft, LinkedIn Sales Navigator, ZoomInfo, ClearBit, etc.)
  • Drive Marketing Technology strategy and roadmap to drive more qualified leads and reach more prospective customers with custom messages
  • Knowledge and hands-on development experience working with Marketo, WordPress, Salesforce, HTML, XML, JavaScript and Flash
  • Strong communicator comfortable project managing marketing campaigns and initiatives
  • Experience developing and executing email campaigns, including tracking and optimizing campaign performance
  • Experience developing Marketo landing pages that collect prospect metadata that feeds into Marketo and Salesforce.
  • Understanding of email best practices, A/B testing, SEO, and domestic and international regulations
  • Stay on the cutting edge of marketing technology trends & best practices, and introduce new technologies that will help us exceed our marketing goals
  • Additional projects as assigned

Luminate specializes in providing data and insights specifically for the entertainment industry, focusing on music, film, and television. The company collects and verifies data through exclusive partnerships, ensuring high integrity and accuracy. Clients, including music labels, film studios, and television networks, use Luminate's data to inform their strategic decisions, marketing efforts, and content creation. Luminate's business model includes data licensing, syndication, and consulting services, allowing clients to access comprehensive datasets for market analysis and planning. The company stands out from competitors by offering reliable and transparent data, built on years of consistent delivery. Luminate's goal is to empower clients with essential insights that shape their strategies and decisions in the entertainment market.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2020

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Luminate's web-based platform enhances real-time data analytics capabilities.
  • The rise of K-pop offers market expansion opportunities for Luminate.
  • Acquisition of Quansic enhances Luminate's music data offerings.

What critics are saying

  • Spotify's royalty model changes may impact Luminate's data offerings.
  • Integration challenges from Quansic acquisition could affect service delivery.
  • Increased competition in entertainment data market pressures Luminate to innovate.

What makes Luminate unique

  • Luminate is a trusted global data provider in the entertainment industry.
  • The company specializes in music, film, and television data insights.
  • Luminate leverages exclusive partnerships for high-integrity data collection and verification.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Mental Health Support

Wellness Program

INACTIVE