Full-Time

Creative Technologist

Art Director

Posted on 10/7/2024

Smartly.io

Smartly.io

501-1,000 employees

Automates social media advertising processes

Data & Analytics
Consumer Software
Enterprise Software

Senior

Boston, MA, USA

Hybrid position requiring in-office presence.

Category
Animation
Graphic Design
Motion Graphics
Art, Graphics & Animation
Required Skills
Adobe Creative Suite
Figma
Smartly
Requirements
  • 8+ years experience as an art director or designer leading digital and/or channel efforts
  • Experience working in 2D/3D design software such as Adobe Creative Suite and Figma are a plus.
  • Rock solid presentation and communication skills.
  • Understanding of technical challenges for creating scaled creative campaign concepts and the associated assets.
  • Strong ability to influence and impact creative culture.
  • Effective understanding of SaaS products with an ability to marry scaled toolings with high-concept campaign recommendations
  • Proficient in cloud-based presentation & collaboration tools (Google Workspaces, Highspot, etc)
  • A deep understanding of social channels and how to develop campaigns that align with their audience distribution methods.
Responsibilities
  • Lead in the conceptual development, pitch and design/creation of campaign-ready assets for brands.
  • Prototypes and concepts to both sell and bring to life creative campaigns x-channel and full funnel.
  • Work with Creative and Production leadership to both build and route creative assets through the Smartly platform for campaigns across channels; including META, Snap, Pinterest, TikTok & Google.
  • Be a channel expert; guiding, consulting and collaborating with clients – and their agencies + creative leadership – to design successful strategies that scale through Smartly’s technology.
  • Provide clear direction and creative recommendations for clients to activate winning digital campaigns.
  • Learn and become a Smartly’s technology super-user; marrying Adobe Creative Suite and Smartly tech to build digital advertising campaign assets across a global book of clients.
  • Ability to master the Smartly platform’s creative features (Template Editor, Producer, AI Playground and more) and use them in daily creative work
  • Provide product feedback on the usability of the creative functionalities in the Smartly platform
  • Foster a culture of innovation, joy and experimentation.

Smartly.io automates social media advertising to help businesses reach their marketing goals. It focuses on platforms like Facebook and Instagram, serving clients such as Uber and Burger King. The company automates media buying, creative production, and performance optimization, allowing businesses to create personalized and scalable ad campaigns. Smartly.io offers both software that automates advertising tasks and managed services for expert guidance, generating revenue through subscription and service fees. What sets Smartly.io apart is its blend of creativity and data-driven insights, with a Creative Services team that collaborates with clients to produce effective ad creatives. The goal is to enhance performance and creativity in social advertising, helping brands navigate modern consumer behavior.

Company Stage

Acquired

Total Funding

$2.7M

Headquarters

Helsinki, Finland

Founded

2013

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Investment from Providence Equity Partners boosts Smartly.io's resources for expansion and innovation.
  • Brand Pulse offers real-time reach and frequency capabilities, enhancing campaign strategies.
  • Brett Wein's appointment as Chief Sales Officer strengthens sales leadership and market reach.

What critics are saying

  • Emerging AI-driven platforms could erode Smartly.io's market share.
  • End of cookie-based tracking challenges Smartly.io's data-driven advertising model.
  • Brand Pulse requires significant market education, potentially delaying returns.

What makes Smartly.io unique

  • Smartly.io automates social advertising, enhancing creativity and performance for global brands.
  • The company combines creative services with data-driven insights for effective ad campaigns.
  • Smartly.io offers both software and managed services, providing comprehensive advertising solutions.

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