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WSH International Investments

Contract catering and brand portfolio management

Sales Director

Account ExecutiveConfirmed live in the last 24 hours
Full-timeLondon, UKNo salary listedIn-person

About the Job

Requirements

  • Track record in business-to-business sales within a multi-location industry.
  • Demonstrable experience winning new business from major corporate clients and strong account management expertise.
  • Accomplished leadership and people-management ability, including bringing a team together and communicating common goals to gain buy-in and support.
  • Strong written and verbal communication skills, with the ability to influence at all levels internally and externally.
  • Commercial skills, including the ability to exploit opportunities and prioritize accordingly.
  • Financial acumen and the ability to plan strategically while delivering to demanding timescales.
  • Business acumen and strategic thinking, with high commercial and emotional intelligence.
  • Ability to manage multiple complex projects simultaneously.

Responsibilities

  • Develop and implement a robust sales strategy, reviewing progress regularly with the senior leadership team.
  • Create proposals and plans and guide long-term objectives to meet business needs and requirements, including annual business development and brand and communication plans.
  • Identify and develop new business opportunities, defining where to focus business development efforts and resources.
  • Research new markets and emerging market trends, recommend new services, and propose and develop new strategic client partnerships.
  • Manage a pipeline of potential new business accounts and active bids from first contact to final close, enabling clear definition of the best possible pre-request-for-proposal strategy.
  • Lead presentations to prospective clients during the tender process and oversee the production of request-for-proposal responses to deadlines and client specifications.
  • Present marketing opportunities to the business and help develop marketing strategies.
  • Lead, manage, and develop the sales team to meet and exceed targets.
  • Manage sales resources and costs to budget and plan.
  • Build, maintain, and foster working relationships with internal and external stakeholders.
  • Liaise with operational and support colleagues to secure their input to proposals, presentations, and site visits.
  • Work with the Operations Directors to identify client relationship layers for business due to be retendered and ensure delivery of tender commitments.
  • Build and maintain industry-sector relationships.
  • Manage finances within budget for business development and brand activity.
  • Manage and control the departmental budget for the direct team and resources.
  • Continuously identify ways for the business to achieve greater profitability.

About the Company

WSH International Investments

Contract catering and brand portfolio management

WSH is a British holding company that owns and operates brands in food services and hospitality, with contract catering as its core business. It runs BaxterStorey, Benugo, and Searcys, delivering high-quality food and service to clients like businesses, schools, and public venues, focusing on fresh, seasonal, and locally sourced ingredients. Its portfolio approach across corporate dining, restaurants, and cafes, plus centralized procurement and operations, differentiates it from competitors. Its goal is to provide dependable, high-quality catering and hospitality, grow its brand portfolio, and optimize costs to deliver value to clients and stakeholders.

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Reading, United Kingdom
Founded
2011

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