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Full-Time

Senior Marketing Manager

Restaurants, Qsr

Confirmed live in the last 24 hours

Deliveroo

Deliveroo

5,001-10,000 employees

Online food delivery connecting customers and restaurants

Food & Agriculture
Consumer Goods

Senior

London, UK

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Segment
Marketing
Data Analysis
Requirements
  • 5-8 years of marketing experience, ideally with Trade Marketing or Partnership support
  • Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
  • Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
  • Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
  • Skilled in marketing promotional plans (e.g., % off, Free item) and articulating ROI effectively
  • Excellent relationship building and cross-functional collaboration skills
  • Proficiency in translating complex data and strategies into simple, actionable ideas
  • Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact
Responsibilities
  • Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Five Guys, Popeyes and Shake Shack
  • Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
  • Drive the Restaurant marketing strategy within the QSR segment at Deliveroo
  • Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness.
  • Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations
  • Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
  • Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app.

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps improve their public image and strengthen community relationships.

Company Stage

Series H

Total Funding

$2.2B

Headquarters

London, United Kingdom

Founded

2013

Growth & Insights
Headcount

6 month growth

2%

1 year growth

4%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Deliveroo's diverse restaurant partnerships, ranging from fast food to high-end eateries, offer customers a wide array of dining options.
  • The launch of exclusive services like Plus Diamond and VIP schemes aims to attract high-spending customers, potentially increasing revenue.
  • Collaborations like the 'Hydration Station' initiative with Humantra show Deliveroo's commitment to rider welfare, which can improve rider satisfaction and retention.

What critics are saying

  • The food delivery market is highly competitive, with major players like DoorDash and Delivery Hero posing significant threats.
  • Recent financial losses and a 'sell' rating from Shore Capital indicate potential financial instability and investor skepticism.

What makes Deliveroo unique

  • Deliveroo's three-sided marketplace model efficiently connects customers, restaurants, and delivery riders, providing a seamless and integrated service.
  • The company's subscription service, Deliveroo Plus, offers unlimited free delivery, enhancing customer loyalty and providing a steady revenue stream.
  • Deliveroo's involvement in community initiatives, such as providing free meals to NHS workers, strengthens its public image and community ties.