Full-Time
Senior Director of Analytics
Confirmed live in the last 24 hours
Eco-conscious activewear and wellness products
Consumer Goods
Senior
Culver City, CA, USA
Required Skills
Mixpanel
Data Science
SQL
Tableau
Looker
Data Analysis
Google Analytics
Requirements
- 15+ years of professional data science analytics experience at a high growth company or ecommerce business
- Deep familiarity with Google Analytics, GA360, GA4, Adobe Analytics
- Experience with analytics & tracking platforms such as Segment, Rudderstack
- Deep familiarity with tagging tools (GTM, Tealium, Adobe etc.)
- Experience utilizing a customer journey analysis tool (Mixpanel, Heap, Quantum Metric, Full Story etc)
- Significant experience utilizing data warehouse or CDP to consolidate customer profiles & utilize across owned digital channels
- Well-versed in advanced statistical analysis techniques and leveraging BI tools (e.g. Looker, Tableau)
- Demonstrated leadership experience, willing to coach & develop team of high performers
- Strong desire to collaborate cross-functionally, understanding varying objectives across business
Responsibilities
- Collaborate closely with digital product & engineering to implement advanced analytics & tracking capabilities across all digital properties
- Responsible for data integrity by owning all web & mobile analytics data sources & tag management, continuously optimizing & auditing
- Own & advance our server-side, mobile app & headless tracking set-up
- Collect, clean & manipulate data – use of SQL & fundamentals of data engineering
- Spearhead advanced digital analytics initiatives related to identity and clickstream data
- Operate as internal expert for GA4 and any other digital analytics tools
- Lead team in optimizing daily/weekly/monthly product insights, informing consumer journey enhancements and reporting on the subsequent performance impact
- Guide team focused on A/B testing & personalization efforts, instilling culture of disciplined statistical analysis
- Guide team on customer journey analysis, heat mapping, session recording and user research best practices
- Work closely with our technology team to ensure best practices across cookie consent management (CCPA, GDPR, etc)
- Directly manage a team of Analyst to execute across supported channels
- Motivate and drive a continuous performance-based culture within the team
- Actively maintain and build a culture of learning, respect, transparency, and trust
Alo Yoga specializes in technologically advanced activewear, offering yoga leggings and clothing designed for studio to street, with a focus on eco-aware production and clean beauty and wellness solutions. The company's products incorporate advanced technologies to provide high-performance activewear suitable for both yoga and everyday wear, emphasizing eco-aware production and clean beauty and wellness solutions.
Company Stage
N/A
Total Funding
N/A
Headquarters
Beverly Hills, California
Founded
2007
Growth & Insights
Headcount