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Derek Jeter's Trading Card company announces major deal with 76ers. Erik C. Anderson Wed, October 7, 2026 at 10:03 PM PDT · Derek Jeter's trading card company is expanding its presence in Philadelphia. The Philadelphia 76ers announced a multi-year partnership with Arena Club on October 7, naming the marketplace and grading company their Official Trading Card Platform. The deal will bring trading card giveaways to 76ers home games, a new player pack-opening content series and card-themed starting lineup graphics throughout the 2026-27 NBA season. It also marks another significant sports partnership for Arena Club, which was co-founded by Baseball Hall of Famer Derek Jeter and entrepreneur Brian Lee. Perhaps most notably, the company now has partnerships with both the 76ers and Philadelphia Eagles, giving it a presence across two of the city's biggest professional sports franchises. 76ers fans will get Trading Card giveaways through Arena Club deal. The partnership goes beyond courtside advertising. According to the October 7 announcement, Arena Club will become the presenting sponsor of the 76ers' "Starting Lineups," a trading-card-themed graphics feature displayed inside the arena and across the team's social media channels. Fans attending home games will also have opportunities to receive trading cards through special in-arena parachute drops. The companies have already launched a Media Day content series featuring 76ers players opening packs and revealing cards, with the videos appearing on the team's official Instagram account. Arena Club will also participate in the Sixers Youth Foundation Gala. "Few franchises carry the weight of history that the 76ers do, with legends who defined the sport and continue to shape it," Arena Club CEO and co-founder Brian Lee said in the announcement. "For collectors, this franchise, those players, and their moments in Philadelphia mean something real." For collectors, the giveaways represent the most immediate benefit of the agreement. However, the announcement does not specify which cards will be distributed, whether they will be Arena Club-graded or if any exclusive 76ers cards will be produced. Derek Jeter's Arena Club already has deals with Eagles, Spurs. The 76ers are not Arena Club's first major professional sports partner, or even its first NBA franchise. The San Antonio Spurs announced their Arena Club partnership on January 7, 2026, becoming the company's first official NBA team partner. That agreement included free graded card giveaways at Spurs home games and special promotional offers tied to the team's performance. The Eagles agreement included in-stadium promotions, player pack-opening videos and a sweepstakes offering a special gameday experience. Arena Club has also expanded into other professional sports markets, including a September partnership with the Jacksonville Jaguars featuring special promotions and a London game sweepstakes. For Arena Club, these partnerships put its brand directly in front of sports fans who might not otherwise use a third-party trading card marketplace or grading service. The 76ers agreement continues that strategy, with another NBA franchise integrating collecting into its gameday experience. What is Derek Jeter's Arena Club? Founded in 2022, Arena Club operates a trading card marketplace and grading platform that allows collectors to buy, sell, trade and store cards. The company uses AI-assisted grading technology and offers digital ownership and collection-management tools. One of its signature products is Slab Packs, digital packs backed by physical graded trading cards. Collectors who open a Slab Pack can keep the resulting card within Arena Club's marketplace, attempt to sell or trade it, or arrange to have the physical card shipped to them. The format has also featured prominently in the company's team partnerships, including its deals with the Eagles and Spurs. Now, with the 76ers agreement, Arena Club is continuing its push to introduce that collecting ecosystem to fans inside professional sports arenas. For Philadelphia collectors, the first opportunities to participate will come through the team's upcoming home-game activations and trading card giveaways.

New Engen named to ADWEEK's Fastest Growing Agencies for fourth consecutive year. Agency's sustained growth reflects years of investment in creator, creative, media and measurement as brands seek more connected growth partners. September 01, 2026 06:00 ET | Source: New Engen SEATTLE, Sept. 01, 2026 (GLOBE NEWSWIRE) - New Engen, a creative-led, performance-driven growth agency, has been named to ADWEEK's 2026 Fastest Growing Agencies list, marking its fourth consecutive year of recognition. The annual program recognizes agencies demonstrating sustained growth over the previous three years. The recognition comes as New Engen celebrates its tenth anniversary and reflects a growth strategy the independent agency has followed for years: make deliberate investments in where marketing is headed and build the capabilities clients will need next. As media buying becomes increasingly automated and consumer discovery expands across search, social, retail, creators, marketplaces and AI-powered environments, brands need more relevant content, trusted voices and faster ways to understand what is driving growth. New Engen has built around those shifts, expanding beyond its performance media roots. Creator has become an increasingly important part of that evolution. Beginning with the acquisition of Acorn Influence in 2021, New Engen has spent five years expanding its creator capabilities. LT Partners added affiliate expertise in 2023, Donut Digital brought socially native, UGC-style creative production in 2024, and the 2026 acquisition of Grapevine added greater scale across creator-produced UGC and whitelisting. Together, those investments allow New Engen to help brands use creator across the customer journey - from building discovery and trust to developing content, scaling what performs and driving conversion and commerce. That continued investment is also attracting new business. In August, New Engen announced new engagements with Arena Club, Uber, MeUndies and Kate Farms, part of a broader group of recent wins across consumer health, sports, travel, wellness, CPG, apparel and lifestyle. The assignments span creative strategy and production, creator marketing, UGC, paid amplification and performance creative. "Four consecutive years on this list is meaningful because the growth behind it has been intentional," said Justin Hayashi, founder and CEO of New Engen. "We've continued to make deliberate bets on where marketing is going and invest in the people and capabilities our clients will need when it gets there. That has opened new relationships, expanded existing ones and allowed us to keep evolving without losing the entrepreneurial mindset that built New Engen." New Engen has also invested in bringing clients, partners and industry leaders together around the changes shaping modern marketing. In 2026, the agency hosted the inaugural Camp New Engen, bringing together more than 130 CMOs, VPs and senior marketing leaders for candid conversations on AI, creative, measurement, discovery and creator performance. Following the inaugural event, New Engen is already planning an expanded Camp New Engen for 2027. The ADWEEK recognition adds to a year of continued momentum for New Engen, including its sixth consecutive appearance on the Inc. 5000 and wins at the 2026 US Agency Awards, where the agency was named the inaugural Agency Growth & Transformation Award winner. About New Engen New Engen is a creator-led, performance-driven growth agency that connects creative, media, and measurement to help brands grow. Its capabilities span creator marketing, UGC, studio content, affiliate, media, and measurement - all working together through one connected system. For more information, visit newengen.com.