Field Marketing Director

Updated on 9/1/2023

1,001-5,000 employees

Cloud computing services for pharmaceutical companies.

Company Overview

Veep's mission is to help R&D, quality, and regulatory teams eliminate inefficiencies and bring high-quality, safe, sustainable products to market without compromising quality. The company builds cloud-based tools for pharmaceutical research.

Locations

Newark, NJ, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

Salesforce

PowerPoint/Keynote/Slides

Communications

Word/Pages/Docs

CategoriesNew

Product

Growth & Marketing

Requirements

10+ years of enterprise software marketing experience
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Expert in Microsoft Word, PowerPoint, and Excel
Self-directed and able to manage multiple projects under aggressive timelines and expectations
Proficient in delivering content via social media tools, including LinkedIn and Twitter
Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
Growth minded and a team player with a positive attitude

Responsibilities

Own integrated marketing strategy for commercial cloud for emerging pharma and biotechs - partner closely with Sales and Strategy on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers within emerging pharma accounts
Create awareness, nurture and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize emerging pharma programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database

Desired Qualifications

Experience in administration, project coordination, and marketing operations
Experience in a high growth software or technology company

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We’re not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

Veeva is seeking a Director of Marketing Programs/Field Marketing for Emerging Pharma. This is a great opportunity for someone who is looking to learn from and contribute to a high-caliber team at a high-growth company. You can make a real impact across many areas within the organization, including: communications, demand generation, digital events, and digital marketing. If you are smart, resourceful, results-driven, strive for excellence, and thrive in a dynamic environment, this could be a great role for you.

What You’ll Do

Own integrated marketing strategy for commercial cloud for emerging pharma and biotechs - partner closely with Sales and Strategy on objectives and themes
Create integrated marketing programs and communications that speak directly to the interests, and address the needs of key target buyers and influencers within emerging pharma accounts
Create awareness, nurture and educate key contacts within target accounts to drive more pipeline and accelerate sales opportunities
Design & execute 1:Few Account-Based Marketing (ABM) initiatives
Track, analyze, and optimize emerging pharma programs and ABM initiatives
Identify and act on opportunities to improve programs and ABM effectiveness through better audience segmentation, marketing techniques, and processes
Work cross-functionally with Sales, Sales Enablement, Strategy, Product Marketing, Creative Services/Digital, Customer Marketing, and Marketing Ops teams to ensure optimal orchestration and effectiveness of marketing programs
Build and maintain a complete and accurate account and contact database

Requirements

10+ years of enterprise software marketing experience
Exceptional communication, writing, and organizational skills
Well organized with very high attention to detail
Expert in Microsoft Word, PowerPoint, and Excel
Self-directed and able to manage multiple projects under aggressive timelines and expectations
Proficient in delivering content via social media tools, including LinkedIn and Twitter
Working knowledge of Salesforce, and marketing automation platform experience (Pardot)
Growth minded and a team player with a positive attitude

Nice to Have

Experience in administration, project coordination, and marketing operations
Experience in a high growth software or technology company

Perks & Benefits

Flexible PTO
Healthy, free, provided lunches and snacks every day
Allocations for continuous learning & development
Onsite gym with free fitness classes offered daily

#LI-Remote

#BI-Remote

Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at [email protected].